Description
SWOT ANALYSIS OF FERRERO ROCHER
Ferrero Rocher
Parent Company
Ferrero
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Share something special
Whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream and covered in milk chocolate and chopped hazelnuts USP wrapped in golden wrapper
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Premium chocolate brand used for the perfect gift
SWOT Analysis
1. Great taste and product 2.Excellent brand name & High brand loyalty 3.Good product packaging Strength 4.Highly regarded as a global chocolate brand
1.Expensive chocolates Weakness 2.Not easily available
1.Tap growing cities and retail chains Opportunity 2.Have more variety and smaller gift packages
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1.Toblerone Competitors 2.Ferror Rocher
doc_273476215.docx
SWOT ANALYSIS OF FERRERO ROCHER
Ferrero Rocher
Parent Company
Ferrero
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Share something special
Whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream and covered in milk chocolate and chopped hazelnuts USP wrapped in golden wrapper
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Premium chocolate brand used for the perfect gift
SWOT Analysis
1. Great taste and product 2.Excellent brand name & High brand loyalty 3.Good product packaging Strength 4.Highly regarded as a global chocolate brand
1.Expensive chocolates Weakness 2.Not easily available
1.Tap growing cities and retail chains Opportunity 2.Have more variety and smaller gift packages
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1.Toblerone Competitors 2.Ferror Rocher
doc_273476215.docx