Description
SWOT ANALYSIS OF FERRARI
Ferrari Parent Company Category Sector Fiat Sports Car Automobiles Ferrari, the car for illuminati; Everything we do is driven by Ferrari; We Are The Competition Best in class sports cars having superior engines and latest technology STP Segment Sports car for affluent and elite customer Targeted towards elite class customers seeking for a brilliant sporty driving experience Positioned as a premium sports car manufacturing company providing best features and latest technology as well as best in class sporty driving experience Product Portfolio Ferrari F12 Berlinetta Ferrari FF Ferrari 458 Spider Ferrari 458 Italia Ferrari California Ferrari F50 Brands Ferrari F40 SWOT Analysis
Tagline/ Slogan
USP
Target Group
Positioning
1. Rich heritage and legacy 2. Looked upon as a cult brand and possesses strong brand equity 3. Extremely strong presence in the racing world 4. Provides an interactive channel to the owners through owner’s group 5. Extremely capable design and R&D department 6. Very light alloy used in manufacturing resulting into better acceleration and handling 7. A dedicated pre-owned program to facilitate second hand sales increasing customer reach Strength 8. Endowed with world class safety facilities 1. Extremely high priced 2. Limited potential customer base in some markets 3. Limited distribution and service network Weakness 4. Lack of experienced service professionals in many countries 1. Increasing pride in owning Ferrari 2. Entering in hybrid and future car segment 3. Leveraging the owners group network to reach potential customers 4. Differentiating the product portfolio to accommodate variants Opportunity 5. Augmenting the distribution and service network 1. Various custom policies in some countries making purchase a long procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition 1. Bugatti 2. Lamborghini Competitors 3. Porsche
4. BMW 5. Mercedes
doc_621883722.docx
SWOT ANALYSIS OF FERRARI
Ferrari Parent Company Category Sector Fiat Sports Car Automobiles Ferrari, the car for illuminati; Everything we do is driven by Ferrari; We Are The Competition Best in class sports cars having superior engines and latest technology STP Segment Sports car for affluent and elite customer Targeted towards elite class customers seeking for a brilliant sporty driving experience Positioned as a premium sports car manufacturing company providing best features and latest technology as well as best in class sporty driving experience Product Portfolio Ferrari F12 Berlinetta Ferrari FF Ferrari 458 Spider Ferrari 458 Italia Ferrari California Ferrari F50 Brands Ferrari F40 SWOT Analysis
Tagline/ Slogan
USP
Target Group
Positioning
1. Rich heritage and legacy 2. Looked upon as a cult brand and possesses strong brand equity 3. Extremely strong presence in the racing world 4. Provides an interactive channel to the owners through owner’s group 5. Extremely capable design and R&D department 6. Very light alloy used in manufacturing resulting into better acceleration and handling 7. A dedicated pre-owned program to facilitate second hand sales increasing customer reach Strength 8. Endowed with world class safety facilities 1. Extremely high priced 2. Limited potential customer base in some markets 3. Limited distribution and service network Weakness 4. Lack of experienced service professionals in many countries 1. Increasing pride in owning Ferrari 2. Entering in hybrid and future car segment 3. Leveraging the owners group network to reach potential customers 4. Differentiating the product portfolio to accommodate variants Opportunity 5. Augmenting the distribution and service network 1. Various custom policies in some countries making purchase a long procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition 1. Bugatti 2. Lamborghini Competitors 3. Porsche
4. BMW 5. Mercedes
doc_621883722.docx