Description
SWOT ANALYSIS OF FERRARI FF
Ferrari FF
Parent Company
Ferrari
Category
Sports Car SUV
Sector
Automobiles
Tagline/ Slogan
-
USP
A Super car providing ultimate sporty driving experience STP
Segment
Sports car for the elite car
Targeted towards elite class customers seeking for a brilliant sporty Target Group driving experience
Positioned as a grand super car providing tremendous acceleration Positioning and best engine performance SWOT Analysis
1. A 4 wheel drive providing great handling control 2. Stylish and luxurious exteriors as well as interiors 3. Powerful engine resulting in very high acceleration (0-100 in 3.7 s) 4. Very light alloy used in manufacturing Strength 5. Available in a wide range of color
1. Limited distribution and service network Weakness 2. Lack of experienced service professionals in many countries
1. Increasing pride in owning Ferrari car Opportunity 2. Increasing demand in the elite class
3. Leveraging the owners group network to reach potential customers 4. Augmenting the distribution and service network
1. Various custom policies in some countries making purchase a long procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition
1. Bentley Mulssane 2. Lamborghini Aventador Competitors 3. Aston martin Vanquish
doc_562536961.docx
SWOT ANALYSIS OF FERRARI FF
Ferrari FF
Parent Company
Ferrari
Category
Sports Car SUV
Sector
Automobiles
Tagline/ Slogan
-
USP
A Super car providing ultimate sporty driving experience STP
Segment
Sports car for the elite car
Targeted towards elite class customers seeking for a brilliant sporty Target Group driving experience
Positioned as a grand super car providing tremendous acceleration Positioning and best engine performance SWOT Analysis
1. A 4 wheel drive providing great handling control 2. Stylish and luxurious exteriors as well as interiors 3. Powerful engine resulting in very high acceleration (0-100 in 3.7 s) 4. Very light alloy used in manufacturing Strength 5. Available in a wide range of color
1. Limited distribution and service network Weakness 2. Lack of experienced service professionals in many countries
1. Increasing pride in owning Ferrari car Opportunity 2. Increasing demand in the elite class
3. Leveraging the owners group network to reach potential customers 4. Augmenting the distribution and service network
1. Various custom policies in some countries making purchase a long procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition
1. Bentley Mulssane 2. Lamborghini Aventador Competitors 3. Aston martin Vanquish
doc_562536961.docx