Description
SWOT ANALYSIS OF FERRARI F50
Ferrari F50
Parent Company
Ferrari
Category
Sports Car (convertible)
Sector
Automobiles
Tagline/ Slogan
-
USP
A 2 seat Super car providing ultimate sporty driving experience STP
Segment
Sports car for the elite car
Targeted towards elite class customers seeking for a brilliant sporty Target Group driving experience
Positioning
Positioned as a sports car providing superior engine performance SWOT Analysis
1. A 2 seat convertible providing superior style 2. Stylish and luxurious exteriors as well as interiors 3. Powerful engine and light alloy suspension providing good driving experience Strength 4. Very light alloy used in manufacturing
1. Lack of experienced service professionals in many countries 2. Doesnt have a strong presence in emerging economies despite Weakness having a great market potential
1. Increasing pride in owning Ferrari car Opportunity 2. Increasing demand in the elite class
3. Leveraging the owners group network to reach potential customers 4. Augmenting the distribution and service network
1. Various custom policies in some countries making purchase a long procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition
1. Maserati MC 12 2. Lamborghini Aventador Competitors 3. Porsche 911
doc_842690958.docx
SWOT ANALYSIS OF FERRARI F50
Ferrari F50
Parent Company
Ferrari
Category
Sports Car (convertible)
Sector
Automobiles
Tagline/ Slogan
-
USP
A 2 seat Super car providing ultimate sporty driving experience STP
Segment
Sports car for the elite car
Targeted towards elite class customers seeking for a brilliant sporty Target Group driving experience
Positioning
Positioned as a sports car providing superior engine performance SWOT Analysis
1. A 2 seat convertible providing superior style 2. Stylish and luxurious exteriors as well as interiors 3. Powerful engine and light alloy suspension providing good driving experience Strength 4. Very light alloy used in manufacturing
1. Lack of experienced service professionals in many countries 2. Doesnt have a strong presence in emerging economies despite Weakness having a great market potential
1. Increasing pride in owning Ferrari car Opportunity 2. Increasing demand in the elite class
3. Leveraging the owners group network to reach potential customers 4. Augmenting the distribution and service network
1. Various custom policies in some countries making purchase a long procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition
1. Maserati MC 12 2. Lamborghini Aventador Competitors 3. Porsche 911
doc_842690958.docx