Description
SWOT ANALYSIS OF FERRARI F40
Ferrari F40 Parent Company Category Sector Tagline/ Slogan USP Ferrari Sports Car (coupe) Automobiles A 2 seat sports car , very fast and sporty STP Segment Sports car for the elite car Targeted towards elite class customers seeking for a brilliant sporty driving experience Positioned as a sports car providing fast drive along with powerful acceleration SWOT Analysis 1. A 2 seat coupe providing superior engine performance 2. Stylish and luxurious exteriors as well as interiors 3. Aerodynamic shape supporting faster speed 4. Very light alloy used in manufacturing Strength 5. Strong road presence 1. Lack of experienced service professionals in many countries Weakness Opportunity 2. Might not be able to meet road & traffic conditions in many markets like India 1. Increasing pride in owning Ferrari car
Target Group
Positioning
2. Increasing demand in the elite class 3. Leveraging the owners group network to reach potential customers 4. Augmenting the distribution and service network 1. Various custom policies in some countries making purchase a long & tiring procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition 1. jaguar XJ 2. Lamborghini Countach Competitors 3. Porsche 911
doc_243915781.docx
SWOT ANALYSIS OF FERRARI F40
Ferrari F40 Parent Company Category Sector Tagline/ Slogan USP Ferrari Sports Car (coupe) Automobiles A 2 seat sports car , very fast and sporty STP Segment Sports car for the elite car Targeted towards elite class customers seeking for a brilliant sporty driving experience Positioned as a sports car providing fast drive along with powerful acceleration SWOT Analysis 1. A 2 seat coupe providing superior engine performance 2. Stylish and luxurious exteriors as well as interiors 3. Aerodynamic shape supporting faster speed 4. Very light alloy used in manufacturing Strength 5. Strong road presence 1. Lack of experienced service professionals in many countries Weakness Opportunity 2. Might not be able to meet road & traffic conditions in many markets like India 1. Increasing pride in owning Ferrari car
Target Group
Positioning
2. Increasing demand in the elite class 3. Leveraging the owners group network to reach potential customers 4. Augmenting the distribution and service network 1. Various custom policies in some countries making purchase a long & tiring procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition 1. jaguar XJ 2. Lamborghini Countach Competitors 3. Porsche 911
doc_243915781.docx