Description
SWOT ANALYSIS OF FERRARI F12 BERLINETTA
Ferrari F12 Berlinetta
Parent Company
Ferrari
Category
Sports Car
Sector
Automobiles
Tagline/ Slogan
-
USP
A sports car delivering tremendous power and sporty drive STP
Segment
Sports car for the elite customers
Targeted towards elite class customers seeking for a brilliant sporty Target Group driving experience
Positioned as a sports car providing fast drive along with powerful Positioning acceleration along with driver convenience SWOT Analysis
1. Increased power – consumption ratio 2. Gears are in form of paddles behind steering providing shortened gear ratio in synchronization to the engine performance 3. Aerodynamic shape supporting faster speed 4. Very light alloy used in manufacturing providing structural firmness 5. Equipped with HELE (High Emotion, Low emission), providing Strength reduced emissions and increased performance
1. Small and niche segment of expensive sports cars means limited market share 2.Doesnt have a strong presence in emerging economies despite Weakness having a great market potential
1. Increasing pride in owning Ferrari car 2. Increasing demand in the elite class 3. Leveraging the owners group network to reach potential customers Opportunity 4. Augmenting the distribution and service network
1. Various custom policies in some countries making purchase a long & tiring procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition
1. Jaguar XJ220 2. Lamborghini Countach Competitors 3. Mclaren F1
doc_110756754.docx
SWOT ANALYSIS OF FERRARI F12 BERLINETTA
Ferrari F12 Berlinetta
Parent Company
Ferrari
Category
Sports Car
Sector
Automobiles
Tagline/ Slogan
-
USP
A sports car delivering tremendous power and sporty drive STP
Segment
Sports car for the elite customers
Targeted towards elite class customers seeking for a brilliant sporty Target Group driving experience
Positioned as a sports car providing fast drive along with powerful Positioning acceleration along with driver convenience SWOT Analysis
1. Increased power – consumption ratio 2. Gears are in form of paddles behind steering providing shortened gear ratio in synchronization to the engine performance 3. Aerodynamic shape supporting faster speed 4. Very light alloy used in manufacturing providing structural firmness 5. Equipped with HELE (High Emotion, Low emission), providing Strength reduced emissions and increased performance
1. Small and niche segment of expensive sports cars means limited market share 2.Doesnt have a strong presence in emerging economies despite Weakness having a great market potential
1. Increasing pride in owning Ferrari car 2. Increasing demand in the elite class 3. Leveraging the owners group network to reach potential customers Opportunity 4. Augmenting the distribution and service network
1. Various custom policies in some countries making purchase a long & tiring procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition
1. Jaguar XJ220 2. Lamborghini Countach Competitors 3. Mclaren F1
doc_110756754.docx