Description
SWOT ANALYSIS OF FERRARI CALIFORNIA
Ferrari California
Parent Company
Ferrari
Category
Sports Car
Sector
Automobiles
Tagline/ Slogan
-
A sports car delivering power despite of light weight which can be USP utilized as a touring vehicle STP
Segment
Sports car for the elite customers
Targeted towards elite class customers seeking for a brilliant sporty Target Group driving experience
Positioned as a sports car which is lighter than other cars but much Positioning more powerful, suitable for touring SWOT Analysis
1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance 2. Gears are in form of paddles behind steering providing shortened gear ratio in synchronization to the engine performance 3. Aerodynamic and extremely stylish exteriors 4. Very light alloy used in manufacturing providing structural firmness Strength 5. Strong road presence
1. Small and niche segment of expensive sports cars means limited market share Weakness 2.Doesnt have a strong presence in emerging economies
1. Increasing pride in owning Ferrari car 2. Increasing demand in the elite class 3. Leveraging the owners group network to reach potential customers Opportunity 4. Augmenting the distribution and service network
1. Various custom policies in some countries making purchase a long & tiring procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition
1. Bentley Continental 2. Aston martin Vantage Competitors 3. Mercedes Benz SLS AMG
doc_626303995.docx
SWOT ANALYSIS OF FERRARI CALIFORNIA
Ferrari California
Parent Company
Ferrari
Category
Sports Car
Sector
Automobiles
Tagline/ Slogan
-
A sports car delivering power despite of light weight which can be USP utilized as a touring vehicle STP
Segment
Sports car for the elite customers
Targeted towards elite class customers seeking for a brilliant sporty Target Group driving experience
Positioned as a sports car which is lighter than other cars but much Positioning more powerful, suitable for touring SWOT Analysis
1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance 2. Gears are in form of paddles behind steering providing shortened gear ratio in synchronization to the engine performance 3. Aerodynamic and extremely stylish exteriors 4. Very light alloy used in manufacturing providing structural firmness Strength 5. Strong road presence
1. Small and niche segment of expensive sports cars means limited market share Weakness 2.Doesnt have a strong presence in emerging economies
1. Increasing pride in owning Ferrari car 2. Increasing demand in the elite class 3. Leveraging the owners group network to reach potential customers Opportunity 4. Augmenting the distribution and service network
1. Various custom policies in some countries making purchase a long & tiring procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition
1. Bentley Continental 2. Aston martin Vantage Competitors 3. Mercedes Benz SLS AMG
doc_626303995.docx