Description
SWOT ANALYSIS OF FERRARI 458 SPIDER
Ferrari 458 Spider Parent Company Category Sector Tagline/ Slogan Ferrari Sports Car (convertible) Automobiles A sports car equipped with new generation technology in a convertible form STP Segment Sports car for the elite customers Targeted towards elite class customers seeking for a brilliant sporty driving experience Positioned as a sports car which has the effortless combination of technology, design & beauty SWOT Analysis 1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance 2. Great in-cabin comfort and elegant interiors 3. Retractable hard top provides extremely stylish and elegant look 4. Very light alloy used in manufacturing providing structural firmness and aerodynamic characteristics Strength 5. Extremely strong road presence 1. Lack of experienced service professionals in many countries Weakness 2. Doesnt have a strong presence in emerging economies despite
USP
Target Group
Positioning
having a great market potential 1. Increasing pride in owning Ferrari car 2. Increasing demand in the elite class 3. Leveraging the owners group network to reach potential customers Opportunity 4. Augmenting the distribution and service network 1. Various custom policies in some countries making purchase a long & tiring procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition 1. Lamborghini Gallardo 2. Mercedes Benz SLS AMG Competitors 3. Bentley Continental
doc_769286589.docx
SWOT ANALYSIS OF FERRARI 458 SPIDER
Ferrari 458 Spider Parent Company Category Sector Tagline/ Slogan Ferrari Sports Car (convertible) Automobiles A sports car equipped with new generation technology in a convertible form STP Segment Sports car for the elite customers Targeted towards elite class customers seeking for a brilliant sporty driving experience Positioned as a sports car which has the effortless combination of technology, design & beauty SWOT Analysis 1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance 2. Great in-cabin comfort and elegant interiors 3. Retractable hard top provides extremely stylish and elegant look 4. Very light alloy used in manufacturing providing structural firmness and aerodynamic characteristics Strength 5. Extremely strong road presence 1. Lack of experienced service professionals in many countries Weakness 2. Doesnt have a strong presence in emerging economies despite
USP
Target Group
Positioning
having a great market potential 1. Increasing pride in owning Ferrari car 2. Increasing demand in the elite class 3. Leveraging the owners group network to reach potential customers Opportunity 4. Augmenting the distribution and service network 1. Various custom policies in some countries making purchase a long & tiring procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition 1. Lamborghini Gallardo 2. Mercedes Benz SLS AMG Competitors 3. Bentley Continental
doc_769286589.docx