SWOT ANALYSIS OF FERRARI 458 ITALIA

Description
SWOT ANALYSIS OF FERRARI 458 ITALIA

Ferrari 458 Italia Parent Company Category Sector Tagline/ Slogan Ferrari Sports Car Automobiles Perfetto A sports car equipped with technology developed using Formula 1 expertise STP Segment Sports car for the elite customers Targeted towards elite class customers seeking for a brilliant sporty driving experience Positioned as a sports car which has latest innovations and delivers the best performance in the segment SWOT Analysis 1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance 2. Gears are in form of paddles behind steering providing shortened gear ratio in synchronization to the engine performance 3. Smooth Transmission, also available in automatic mode 4. Very light alloy used in manufacturing providing structural firmness and aerodynamic characteristics Strength 5. Strong road presence 1.Small and niche segment of expensive sports cars means limited market share Weakness 2.Doesnt have a strong presence in emerging economies despite

USP

Target Group

Positioning

having a great market potential 1. Increasing pride in owning Ferrari car 2. Increasing demand in the elite class 3. Leveraging the owners group network to reach potential customers Opportunity 4. Augmenting the distribution and service network 1. Various custom policies in some countries making purchase a long & tiring procedure 2. Increasing expectation from customers might not be met Threats 3. Product innovations and frugal engineering by competitors Competition 1. Lamborghini Gallardo 2. Mercedes Benz SLS AMG Competitors 3. Bentley Continental



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