Description
SWOT ANALYSIS OF FEMINA
Femina (India)
Parent Company
The Times Group
Category
Magazines
Sector
Media
Tagline/ Slogan
For All the Women You Are , Believe
USP
It is one of the first and longest running magazines for women
STP
Segment
Modern and progressive Indian women
Target Group
Women belonging to upper middle class and higher economic class
It positions itself as a magazine that provides insight into all aspects of Positioning womanhood
SWOT Analysis
1. The magazine was first published in 1959 which makes it one of the longest running women magazines. 2. The magazine is a joint venture between Times Group and BBC Worldwide, two very big names in the media industry. 3. The brand is very popular in India as well as internationally. 4. The magazine covers a variety of issues related to women such as relationships, beauty, fashion, health and fitness 5. Associations and sponsorships of leading beauty pageants have Strength enhanced its brand value
1.Competition from internet, newspapers and other magazines has affected market share 2.The magazine appeals only to women belonging to higher middle Weakness class and upper class thus limiting its potential customer base.
1.The brand’s website, since its launch has tried to attract the increasing number of net savvy women customers. 2.Through aggressive marketing and promotional strategies the magazine can increase its circulation. 3. if the magazine can manage the digital and social media space Opportunity effectively its customer base will increase.
1. A number of new women’s magazines are coming up and challenging Femina’s popularity. 2.With the advent of the internet the scope of print media is declining. 3.A number of lifestyle channels have come up for women and they Threats cater to the same customer base.
Competition
1. Cosmopolitan 2.Vogue Competitors 3.New Woman
doc_259990345.docx
SWOT ANALYSIS OF FEMINA
Femina (India)
Parent Company
The Times Group
Category
Magazines
Sector
Media
Tagline/ Slogan
For All the Women You Are , Believe
USP
It is one of the first and longest running magazines for women
STP
Segment
Modern and progressive Indian women
Target Group
Women belonging to upper middle class and higher economic class
It positions itself as a magazine that provides insight into all aspects of Positioning womanhood
SWOT Analysis
1. The magazine was first published in 1959 which makes it one of the longest running women magazines. 2. The magazine is a joint venture between Times Group and BBC Worldwide, two very big names in the media industry. 3. The brand is very popular in India as well as internationally. 4. The magazine covers a variety of issues related to women such as relationships, beauty, fashion, health and fitness 5. Associations and sponsorships of leading beauty pageants have Strength enhanced its brand value
1.Competition from internet, newspapers and other magazines has affected market share 2.The magazine appeals only to women belonging to higher middle Weakness class and upper class thus limiting its potential customer base.
1.The brand’s website, since its launch has tried to attract the increasing number of net savvy women customers. 2.Through aggressive marketing and promotional strategies the magazine can increase its circulation. 3. if the magazine can manage the digital and social media space Opportunity effectively its customer base will increase.
1. A number of new women’s magazines are coming up and challenging Femina’s popularity. 2.With the advent of the internet the scope of print media is declining. 3.A number of lifestyle channels have come up for women and they Threats cater to the same customer base.
Competition
1. Cosmopolitan 2.Vogue Competitors 3.New Woman
doc_259990345.docx