Description
SWOT ANALYSIS OF FEM
Fem
Parent Company
Dabur
Category
Personal Care brands- soaps
Sector
FMCG
Tagline/ Slogan
Beauty with care; Karo skin se pyaar ;
USP
A bleach which not only hides hair but also improves the skin tone
STP
Segment
Women belonging to age group 18-44
Women wanting reasonably priced, established and herbal skin care Target Group products with added features
Positioning
Women who want lightens that lighten hair and improve the skin tone
SWOT Analysis
1. Established brand name in skincare brands acquired by Dabur 2. Young and dynamic brand, which relates to the changing needs of the global consumer 3. Herbal bleach cream with trust of Ayurvedic ingredients 4. Strong distribution network and good brand visibility 5. Has a product range including Fem Pink Bleach, Fem Blue Bleach,Fem Gold Bleach, Fem Herbal Bleach, oxybleach, Saka Bleach Strength for men, Hair Removing Cream and Liquid Hand Wash
1. Presence ammonia in the mixture is cause of concern for few customers Weakness 2. Skin Sensitivity can be an issue for some customers
Opportunity
1. Untapped rural market 2. Export potential
3. Innovation by development of R&D
1. Strong and established competitors 2. Threat from substitutes Threats 3. Low brand loyalty of customers
Competition
1.Jolen 2.Oxy bleach Competitors 3.Olivia
doc_815206624.docx
SWOT ANALYSIS OF FEM
Fem
Parent Company
Dabur
Category
Personal Care brands- soaps
Sector
FMCG
Tagline/ Slogan
Beauty with care; Karo skin se pyaar ;
USP
A bleach which not only hides hair but also improves the skin tone
STP
Segment
Women belonging to age group 18-44
Women wanting reasonably priced, established and herbal skin care Target Group products with added features
Positioning
Women who want lightens that lighten hair and improve the skin tone
SWOT Analysis
1. Established brand name in skincare brands acquired by Dabur 2. Young and dynamic brand, which relates to the changing needs of the global consumer 3. Herbal bleach cream with trust of Ayurvedic ingredients 4. Strong distribution network and good brand visibility 5. Has a product range including Fem Pink Bleach, Fem Blue Bleach,Fem Gold Bleach, Fem Herbal Bleach, oxybleach, Saka Bleach Strength for men, Hair Removing Cream and Liquid Hand Wash
1. Presence ammonia in the mixture is cause of concern for few customers Weakness 2. Skin Sensitivity can be an issue for some customers
Opportunity
1. Untapped rural market 2. Export potential
3. Innovation by development of R&D
1. Strong and established competitors 2. Threat from substitutes Threats 3. Low brand loyalty of customers
Competition
1.Jolen 2.Oxy bleach Competitors 3.Olivia
doc_815206624.docx