Description
SWOT ANALYSIS OF FCB ULKA ADVERTISING LIMITED
FCB Ulka Advertising Limited
Parent Company
Interpublic Group
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
World’s third oldest agency
USP
One of the top three advertising agencies in USA
STP
Segment
Corporate organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Highly experienced in the field of marketing communications
SWOT Analysis
1.Continued to be among the top five agencies in India 2. Strong distribution all over the world 3. High reputation for quality work to corporates Strength 4.Turnaround specialist
1.Getting synergy out of all agencies is difficult Weakness 2.High competition means market share is less
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Publicis Group 2.Omnicon Group Competitors 3.WPP Group
doc_130842425.docx
SWOT ANALYSIS OF FCB ULKA ADVERTISING LIMITED
FCB Ulka Advertising Limited
Parent Company
Interpublic Group
Category
Advertising and public relations
Sector
Advertising
Tagline/ Slogan
World’s third oldest agency
USP
One of the top three advertising agencies in USA
STP
Segment
Corporate organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Highly experienced in the field of marketing communications
SWOT Analysis
1.Continued to be among the top five agencies in India 2. Strong distribution all over the world 3. High reputation for quality work to corporates Strength 4.Turnaround specialist
1.Getting synergy out of all agencies is difficult Weakness 2.High competition means market share is less
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.Publicis Group 2.Omnicon Group Competitors 3.WPP Group
doc_130842425.docx