Description
SWOT ANALYSIS OF FAO SCHWARZ
FAO Schwarz
Parent Company
Toys “R” Us Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
The legendary toy company
Large assortment of plush animals and the famous BIG Piano Dance USP Mat
STP
Segment
Kids toys
Target Group
Children and kids from middle and upper middle class
Positioning
One-stop solution for toys
SWOT Analysis
1.Broad product range with toys and electronic items to interest kids from age 0 to 21 2.Strong brand presence through advertising in movies like Smurfs 3.The store has also earned itself the title of a popular tourist destination due to the presence of the floor piano which has also featured in a few movies. 4.The store has toys from all the best brands and a collection of Strength exclusives as well
1.The company has a poor financial history 2.”FAO Schwarz” is now simply in the form of boutiques in many of the Toys “R” Us stores 3.The company has undergone multiple take-overs and logo changes Weakness over the years
1.Given its current product range, the company can further expand into the collectibles space through tie-ups 2. To enter the e-commerce space Opportunity 3.To enter the party-organization space
1.Applications on electronic devices are replacing the craze for electronic cars and trucks 2.The toys are expensive as compared to many other substitutes 3.With the advent of internet shopping, the number of visitors to such Threats stores is beginning to decline
Competition
1. Hasbro Competitors 2. Hamleys
doc_766636608.docx
SWOT ANALYSIS OF FAO SCHWARZ
FAO Schwarz
Parent Company
Toys “R” Us Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
The legendary toy company
Large assortment of plush animals and the famous BIG Piano Dance USP Mat
STP
Segment
Kids toys
Target Group
Children and kids from middle and upper middle class
Positioning
One-stop solution for toys
SWOT Analysis
1.Broad product range with toys and electronic items to interest kids from age 0 to 21 2.Strong brand presence through advertising in movies like Smurfs 3.The store has also earned itself the title of a popular tourist destination due to the presence of the floor piano which has also featured in a few movies. 4.The store has toys from all the best brands and a collection of Strength exclusives as well
1.The company has a poor financial history 2.”FAO Schwarz” is now simply in the form of boutiques in many of the Toys “R” Us stores 3.The company has undergone multiple take-overs and logo changes Weakness over the years
1.Given its current product range, the company can further expand into the collectibles space through tie-ups 2. To enter the e-commerce space Opportunity 3.To enter the party-organization space
1.Applications on electronic devices are replacing the craze for electronic cars and trucks 2.The toys are expensive as compared to many other substitutes 3.With the advent of internet shopping, the number of visitors to such Threats stores is beginning to decline
Competition
1. Hasbro Competitors 2. Hamleys
doc_766636608.docx