Description
SWOT ANALYSIS OF FANTA
Fanta
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Fun catalyst; Zyada Fanta Zyada masti
USP
Vibrant color, tempting taste and tingling bubbles
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
Fun youth brand
SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability Strength 3.Popular among youth
1.Aerated drinks not popular with health conscious people Weakness 2.No Fruit content but still advertised as Orange drink
1.Leverage successful brand Coca Cola 2.Buy out competition Opportunity 3.More Brand recognition
Threats
1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices 3.Boycott from health conscious people
Competition
1. Mirinda Competitors 2. Minute Maid Pulpy Orange
doc_546062653.docx
SWOT ANALYSIS OF FANTA
Fanta
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Fun catalyst; Zyada Fanta Zyada masti
USP
Vibrant color, tempting taste and tingling bubbles
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
Fun youth brand
SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability Strength 3.Popular among youth
1.Aerated drinks not popular with health conscious people Weakness 2.No Fruit content but still advertised as Orange drink
1.Leverage successful brand Coca Cola 2.Buy out competition Opportunity 3.More Brand recognition
Threats
1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices 3.Boycott from health conscious people
Competition
1. Mirinda Competitors 2. Minute Maid Pulpy Orange
doc_546062653.docx