Description
SWOT ANALYSIS OF FAMILY DOLLAR STORES
Family Dollar Stores
Parent Company
Family Dollar
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
My family. My family dollar
USP
Regional chain of variety stores in the United States STP
Segment
People seeking consumer goods
Target Group
Middle and upper middle class households
Positioning
Your neighborhood family discount store SWOT Analysis
1. Operates more than 7,100 stores 2. More than 45,000 employees are with the organisation 3. Family Dollar operates nine distribution centers to keep product stock in their stores 4. Operates in Food, clothing, housewares Strength 5. Excellent brand recall and presence
1. The brand still trying to establish itself globally 2. Criticism from local communities due to Dollar General and Family Dollar stores having a negative effect on residential property values Weakness 3.Low top line and bottom line
1.Disposable income is increasing of the customers Opportunity 2. Tapping the international market specially emerging economies
3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.High labor wages 2.Requirement of area is huge for opening of store Threats 3.Competition based on price points Competition
1.Dollar Tree 2.Dollar General Competitors 3.E-mart
doc_525569838.docx
SWOT ANALYSIS OF FAMILY DOLLAR STORES
Family Dollar Stores
Parent Company
Family Dollar
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
My family. My family dollar
USP
Regional chain of variety stores in the United States STP
Segment
People seeking consumer goods
Target Group
Middle and upper middle class households
Positioning
Your neighborhood family discount store SWOT Analysis
1. Operates more than 7,100 stores 2. More than 45,000 employees are with the organisation 3. Family Dollar operates nine distribution centers to keep product stock in their stores 4. Operates in Food, clothing, housewares Strength 5. Excellent brand recall and presence
1. The brand still trying to establish itself globally 2. Criticism from local communities due to Dollar General and Family Dollar stores having a negative effect on residential property values Weakness 3.Low top line and bottom line
1.Disposable income is increasing of the customers Opportunity 2. Tapping the international market specially emerging economies
3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.High labor wages 2.Requirement of area is huge for opening of store Threats 3.Competition based on price points Competition
1.Dollar Tree 2.Dollar General Competitors 3.E-mart
doc_525569838.docx