Description
SWOT ANALYSIS OF FAME INDIA
Fame India
Parent Company
Fame Cinemas
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Makes my Day
USP
Being pioneers in the multiplex chain in Mumbai
STP
Segment
Cinema watching Audience
Target Group
Urban, Tier-1, Tier-2 town in Multiplexes
Positioning
Introduced Gold Seats – Luxury at a value Price
SWOT Analysis
1. FAME operates nearly 100 Screens and 30,000 seats across cities in India 2. To provide exceptional consumer experience, we have introduced the ‘Gold Class’ screens which feature natural leather recliners, where each recliner stretches to 150 degrees, super size screens, state of the art projection and sound systems. 3. High employee strength of around 2000 compared to peers 4. Inclusion of IPL screening to induce more growth Strength 5. Customer focused approach and good quality service
1. Low presence in semi-urban areas and limited geographic reach Weakness 2. High competition means limited market share and lesser margins
1. Increasing digitalization of screens enabling wider film print releases, experimentation with different content 2. Increasing popularity of regional film segment Opportunity 3. The industry is projected to grow consistently
1. Piracy is a major threat 2. The growing popularity of alternate distribution platforms like DTH, Threats satellite television and the launch of 3G enabled mobile handsets are a potential threat to theatrical exhibition.3. The shelf-life of movies in
theatres has seen a steady decline.
Competition
1. Adlabs 2. PVR Competitors 3. BIG Cinemas
doc_637049573.docx
SWOT ANALYSIS OF FAME INDIA
Fame India
Parent Company
Fame Cinemas
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Makes my Day
USP
Being pioneers in the multiplex chain in Mumbai
STP
Segment
Cinema watching Audience
Target Group
Urban, Tier-1, Tier-2 town in Multiplexes
Positioning
Introduced Gold Seats – Luxury at a value Price
SWOT Analysis
1. FAME operates nearly 100 Screens and 30,000 seats across cities in India 2. To provide exceptional consumer experience, we have introduced the ‘Gold Class’ screens which feature natural leather recliners, where each recliner stretches to 150 degrees, super size screens, state of the art projection and sound systems. 3. High employee strength of around 2000 compared to peers 4. Inclusion of IPL screening to induce more growth Strength 5. Customer focused approach and good quality service
1. Low presence in semi-urban areas and limited geographic reach Weakness 2. High competition means limited market share and lesser margins
1. Increasing digitalization of screens enabling wider film print releases, experimentation with different content 2. Increasing popularity of regional film segment Opportunity 3. The industry is projected to grow consistently
1. Piracy is a major threat 2. The growing popularity of alternate distribution platforms like DTH, Threats satellite television and the launch of 3G enabled mobile handsets are a potential threat to theatrical exhibition.3. The shelf-life of movies in
theatres has seen a steady decline.
Competition
1. Adlabs 2. PVR Competitors 3. BIG Cinemas
doc_637049573.docx