Description
SWOT ANALYSIS OF FAIR AND LOVELY
Fair and Lovely
Parent Company
HUL
Category
Personal Care – Skin Care
Sector
FMCG
Tagline/ Slogan
More than just Fairness, Clear Fairness
USP
Power of Beauty / Maximum fairness
STP
Segment
Personal Care – Skin Fairness Cream
Target Group
For Women and now a new cream for Men as well
Positioning
Beauty cream capable of providing fairness within 8 weeks
SWOT Analysis
1. Fair & Lovely brand is World's first and largest Fairness cream brand 2. Presence in 40 countries and a valueof around Rs.6 billion 3. Line Extension to premium soap ‘ Fair and Lovely Soap’ 4. Enjoys high levels of Consumer Awareness for the brand Strength 5. Excellent branding, top-of-the-mind name, and good distribution
1.Categorization of women on the basis of skin color, has led to many issueswith activists and human rights leading to Negative Publicity Weakness 2.Extremely tough competition in skincare market
1. Fair & Lovely Foundation which aims at empowerment of women 2. Fair & Lovely Scholarship for underprivileged girls Opportunity 3. Introduction of ‘Menz Active’ fairness cream for Men
1. Several competitors in the market 2. Challenges to deal with consumer choice and buying behavior Threats 3. Legal issues often hamper the brand image
Competition
1.Fairever (Cavin Care) 2.No Marks(Ozone Ayurvedics) Competitors 3.Vicco
doc_758746685.docx
SWOT ANALYSIS OF FAIR AND LOVELY
Fair and Lovely
Parent Company
HUL
Category
Personal Care – Skin Care
Sector
FMCG
Tagline/ Slogan
More than just Fairness, Clear Fairness
USP
Power of Beauty / Maximum fairness
STP
Segment
Personal Care – Skin Fairness Cream
Target Group
For Women and now a new cream for Men as well
Positioning
Beauty cream capable of providing fairness within 8 weeks
SWOT Analysis
1. Fair & Lovely brand is World's first and largest Fairness cream brand 2. Presence in 40 countries and a valueof around Rs.6 billion 3. Line Extension to premium soap ‘ Fair and Lovely Soap’ 4. Enjoys high levels of Consumer Awareness for the brand Strength 5. Excellent branding, top-of-the-mind name, and good distribution
1.Categorization of women on the basis of skin color, has led to many issueswith activists and human rights leading to Negative Publicity Weakness 2.Extremely tough competition in skincare market
1. Fair & Lovely Foundation which aims at empowerment of women 2. Fair & Lovely Scholarship for underprivileged girls Opportunity 3. Introduction of ‘Menz Active’ fairness cream for Men
1. Several competitors in the market 2. Challenges to deal with consumer choice and buying behavior Threats 3. Legal issues often hamper the brand image
Competition
1.Fairever (Cavin Care) 2.No Marks(Ozone Ayurvedics) Competitors 3.Vicco
doc_758746685.docx