Description
SWOT ANALYSIS OF FACEBOOK
Facebook
Parent Company
Facebook Incorporation
Category
Website- Social Networking
Sector
Media and Entertainment
Facebook is a social utility that connects you with the people around Tagline/ Slogan you; Facebook helps you connect and share with the people in your life
USP
A very strong platform to connect with friends
STP
Segment
Internet utilizing computer users
Target Group
Youth inclined towards internet usage and Business advertisers
Positioning
Positioned as the biggest social network to stay connected with friends
SWOT Analysis
1.A large acquired customer mind space 2. Quite trusted and popular brand among business advertisers 3. A very strong customer base which helps in expanding 4. Provides a very strong platform to connect with friends 5. Over 800 million active users and 3000 employees 6. Biggest brand name in social networking with presence in over 70 languages Strength 7. Unique and popular games and apps attracts a huge customer base
1.Unnecessary modifications in interface and appearance have not been appreciated by most of the users 2.Unable to attract professional user accounts 3.Prone to hacking and fake accounts Weakness 4.No presence in physical markets
1. Tapping the business opportunities in emerging economies 2.Businesses having no online presence Opportunity 3.Integrate with more telecom operators or similar companies
1. Competitors trying to improvise their own product 2.New upcoming social networking websites Threats 3.Fake accounts and hacking instances can reduce the credibility
Competition
1.Myspace 2.Orkut Competitors 3.Google+
doc_933449926.docx
SWOT ANALYSIS OF FACEBOOK
Parent Company
Facebook Incorporation
Category
Website- Social Networking
Sector
Media and Entertainment
Facebook is a social utility that connects you with the people around Tagline/ Slogan you; Facebook helps you connect and share with the people in your life
USP
A very strong platform to connect with friends
STP
Segment
Internet utilizing computer users
Target Group
Youth inclined towards internet usage and Business advertisers
Positioning
Positioned as the biggest social network to stay connected with friends
SWOT Analysis
1.A large acquired customer mind space 2. Quite trusted and popular brand among business advertisers 3. A very strong customer base which helps in expanding 4. Provides a very strong platform to connect with friends 5. Over 800 million active users and 3000 employees 6. Biggest brand name in social networking with presence in over 70 languages Strength 7. Unique and popular games and apps attracts a huge customer base
1.Unnecessary modifications in interface and appearance have not been appreciated by most of the users 2.Unable to attract professional user accounts 3.Prone to hacking and fake accounts Weakness 4.No presence in physical markets
1. Tapping the business opportunities in emerging economies 2.Businesses having no online presence Opportunity 3.Integrate with more telecom operators or similar companies
1. Competitors trying to improvise their own product 2.New upcoming social networking websites Threats 3.Fake accounts and hacking instances can reduce the credibility
Competition
1.Myspace 2.Orkut Competitors 3.Google+
doc_933449926.docx