Description
SWOT ANALYSIS OF FABINDIA
FabIndia
Parent Company
Fabindia Overseas Pvt. Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Celebrate India
USP
Completely Indian products STP
Segment
Men, women who want to buy complete Indian products.
Target Group
Urban upper and middle class families.
Positioning
Lifestyle brand which is Indian at heart. SWOT Analysis
1. The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years 2. The brand has provided sustainable employment for the skilled artisans in rural areas 3. The autonomy given to employees has helped induce accountability among them 4. The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not Strength advertise
1. The brand is losing out on attracting new customers as it hugely depends on repeat purchases 2. Not enough experienced personnel to push FABINDIA towards growth in the retail sector Weakness 3. Limited global penetration despite huge potential in NRI market
1.The brand needs to tap the potential of organic foods by creating awareness about their merits. 2. Display of FABINDIA products in MBO’s and collaborating with various construction groups would give greater visibility to the brand Opportunity 3. Geographic expansion in US and UK with huge Indian population
1.Unorganized local players can be a serious threat to the brand 2. Development of state owned co-operatives in the same segment can be serious competition Threats 3.Consumers tilt towards foreign brands in the lifestyle segment Competition
1. Cotton Emporium 2. Khadi Gram Udyog Competitors 3. Good Earth
doc_115377915.docx
SWOT ANALYSIS OF FABINDIA
FabIndia
Parent Company
Fabindia Overseas Pvt. Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Celebrate India
USP
Completely Indian products STP
Segment
Men, women who want to buy complete Indian products.
Target Group
Urban upper and middle class families.
Positioning
Lifestyle brand which is Indian at heart. SWOT Analysis
1. The brand has maintained its Indianness with the authenticity of hand-woven fabric for over years 2. The brand has provided sustainable employment for the skilled artisans in rural areas 3. The autonomy given to employees has helped induce accountability among them 4. The fact that the brand strongly believes in word of mouth marketing which has proved very effective as the brand does not Strength advertise
1. The brand is losing out on attracting new customers as it hugely depends on repeat purchases 2. Not enough experienced personnel to push FABINDIA towards growth in the retail sector Weakness 3. Limited global penetration despite huge potential in NRI market
1.The brand needs to tap the potential of organic foods by creating awareness about their merits. 2. Display of FABINDIA products in MBO’s and collaborating with various construction groups would give greater visibility to the brand Opportunity 3. Geographic expansion in US and UK with huge Indian population
1.Unorganized local players can be a serious threat to the brand 2. Development of state owned co-operatives in the same segment can be serious competition Threats 3.Consumers tilt towards foreign brands in the lifestyle segment Competition
1. Cotton Emporium 2. Khadi Gram Udyog Competitors 3. Good Earth
doc_115377915.docx