Description
SWOT ANALYSIS OF EXXON MOBIL
Exxon Mobil
Category
Oil & Gas
Sector
Energy
Taking on the world's toughest energy challenges; We're drivers too; Tagline/ Slogan Understanding Energy
USP
One of the six world's "supermajor"
STP
Segment
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel Target Group for vehicles and domestic uses
Positioning
Providing the best energy solutions to the world
SWOT
1.One of the strongest brands being one of the top companies of the world 2.R&D and diverse operations 3.Growing financial performance 4.Has over 83,000 employees Strength 5.37 oil refineries in 21 countries
1.Employee management across the world 2.Legal issues and human rights issues 3.Environmental hazards and oil spills Weakness 3.Frauds and cases of bribery in global operations
1.Increasing demand for LPG 2.High investments Opportunity 3.Increasing prices of fuels across the world
1.Government regulations Threats 2.High Competition
Competition
1.BP 2.Chevron 3.Royal Dutch Shell 4.Total Competitors 5.ConcoPhillips
doc_508494759.docx
SWOT ANALYSIS OF EXXON MOBIL
Exxon Mobil
Category
Oil & Gas
Sector
Energy
Taking on the world's toughest energy challenges; We're drivers too; Tagline/ Slogan Understanding Energy
USP
One of the six world's "supermajor"
STP
Segment
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel Target Group for vehicles and domestic uses
Positioning
Providing the best energy solutions to the world
SWOT
1.One of the strongest brands being one of the top companies of the world 2.R&D and diverse operations 3.Growing financial performance 4.Has over 83,000 employees Strength 5.37 oil refineries in 21 countries
1.Employee management across the world 2.Legal issues and human rights issues 3.Environmental hazards and oil spills Weakness 3.Frauds and cases of bribery in global operations
1.Increasing demand for LPG 2.High investments Opportunity 3.Increasing prices of fuels across the world
1.Government regulations Threats 2.High Competition
Competition
1.BP 2.Chevron 3.Royal Dutch Shell 4.Total Competitors 5.ConcoPhillips
doc_508494759.docx