Description
SWOT ANALYSIS OF EXXARO
Exxaro
Parent Company
Exxaro Resources
Category
Diversified Metals & Mining
Sector
Mining
Tagline/ Slogan
Powering Possibility
Second-largest South African coal and third-largest global producer of USP mineral sands
STP
Segment
Industrial Segmentation
Target Group
Thermal Power Generation Plants and Metallurgical Manufacturers
Positioning
To provide low cost industrial raw materials by operational efficiency
SWOT Analysis
1. Strong brand vision with operational activity in Asia, Europe, Australia and Africa 2. Diversified product portfolio 3. Strong merger and acquisition strategy 4. Financial performance of the company is also consistent Strength 5. The company aims at zero-wastage and sustainable engineering
1. Absence of in house power generation facilities Weakness 2. Presence of competition means limited market share
1. Expansion opportunities outside South Africa 2. Development of product portfolio Opportunity 3. Global tieups and associations can boost brand image
1. Stricter regulations in the mining industry Threats 2. Govt intervention and unfavorable market conditions
Competition
1. Anglo American plc 2. South African Coal Mining Holdings Ltd 3. African Rainbow Minerals Limited 4. Bisichi Mining PLC 5. Xstrata plc Competitors 6. BHP Billiton Group
doc_115635606.docx
SWOT ANALYSIS OF EXXARO
Exxaro
Parent Company
Exxaro Resources
Category
Diversified Metals & Mining
Sector
Mining
Tagline/ Slogan
Powering Possibility
Second-largest South African coal and third-largest global producer of USP mineral sands
STP
Segment
Industrial Segmentation
Target Group
Thermal Power Generation Plants and Metallurgical Manufacturers
Positioning
To provide low cost industrial raw materials by operational efficiency
SWOT Analysis
1. Strong brand vision with operational activity in Asia, Europe, Australia and Africa 2. Diversified product portfolio 3. Strong merger and acquisition strategy 4. Financial performance of the company is also consistent Strength 5. The company aims at zero-wastage and sustainable engineering
1. Absence of in house power generation facilities Weakness 2. Presence of competition means limited market share
1. Expansion opportunities outside South Africa 2. Development of product portfolio Opportunity 3. Global tieups and associations can boost brand image
1. Stricter regulations in the mining industry Threats 2. Govt intervention and unfavorable market conditions
Competition
1. Anglo American plc 2. South African Coal Mining Holdings Ltd 3. African Rainbow Minerals Limited 4. Bisichi Mining PLC 5. Xstrata plc Competitors 6. BHP Billiton Group
doc_115635606.docx