Description
SWOT ANALYSIS OF EXPRESS JET
ExpressJet
Parent Company
SkyWest, Inc
Category
Domestic
Sector
Airline
Tagline/ Slogan
Live Connected
USP
Largest regional airline in the world with more than 400 aircraft STP
Segment
Price sensitive travelers looking for descent service
Target Group
Middle class/ upper middle class
Positioning
An airline people can count on SWOT Analysis
1. Strong dominance in the regional market 2. A very well established brand with a high top-of-the mind brand recall 3. Serves over 150+ destinations effectively operating via Delta Connection and United Express Strength 4. Good brand reputation among the customers it operates
1. Inspite of good customer reviews there is no official ranking awarded to ExpressJet by Skytrax Weakness 2. Losing out on business in Asian market
1. Leverage association with 2 major airline alliances, SkyTeam and Star Alliance 2. Start international flights on a regular basis by making efficient use Opportunity of the 400+ aircrafts in the fleet
1. Saturation in the American market and hence less scope of growth 2. Cut-throat competition making it difficult to offer quality service at affordable prices Threats 3. Increasing fuel and labor cost Competition
1. Air Wisconsin 2. AMR Competitors 3. Chautauqua Airlines
doc_766682250.docx
SWOT ANALYSIS OF EXPRESS JET
ExpressJet
Parent Company
SkyWest, Inc
Category
Domestic
Sector
Airline
Tagline/ Slogan
Live Connected
USP
Largest regional airline in the world with more than 400 aircraft STP
Segment
Price sensitive travelers looking for descent service
Target Group
Middle class/ upper middle class
Positioning
An airline people can count on SWOT Analysis
1. Strong dominance in the regional market 2. A very well established brand with a high top-of-the mind brand recall 3. Serves over 150+ destinations effectively operating via Delta Connection and United Express Strength 4. Good brand reputation among the customers it operates
1. Inspite of good customer reviews there is no official ranking awarded to ExpressJet by Skytrax Weakness 2. Losing out on business in Asian market
1. Leverage association with 2 major airline alliances, SkyTeam and Star Alliance 2. Start international flights on a regular basis by making efficient use Opportunity of the 400+ aircrafts in the fleet
1. Saturation in the American market and hence less scope of growth 2. Cut-throat competition making it difficult to offer quality service at affordable prices Threats 3. Increasing fuel and labor cost Competition
1. Air Wisconsin 2. AMR Competitors 3. Chautauqua Airlines
doc_766682250.docx