Description
SWOT ANALYSIS OF EXPLORE TECHNOLOGIES
Explore Technologies
Parent Company
LeapFrog Enterprises
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of one of the best educational games ever
STP
Segment
Educational toys
Target Group
People who can afford very expensive games
Positioning
High end learning experience
SWOT Analysis
1. Premium quality experience 2. Very interactive games and wide portfolio 3. Provided comprehensive learning Strength 4.Provided the facility of updating the system
1.Extremely expensive 2.Only one product released Weakness 3.Was late in coming up with comparatively cheaper versions
1. Diversify into other types of games 2.Put cheaper items in its product portfolio Opportunity 3.Museums can be opened up
1.Other similar educational toy making companies 2.Outdoor games 3. Computer games Threats 4.Television
Competition
Competitors
1.Lego
2.Automoblox 3.VTech
doc_999866696.docx
SWOT ANALYSIS OF EXPLORE TECHNOLOGIES
Explore Technologies
Parent Company
LeapFrog Enterprises
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of one of the best educational games ever
STP
Segment
Educational toys
Target Group
People who can afford very expensive games
Positioning
High end learning experience
SWOT Analysis
1. Premium quality experience 2. Very interactive games and wide portfolio 3. Provided comprehensive learning Strength 4.Provided the facility of updating the system
1.Extremely expensive 2.Only one product released Weakness 3.Was late in coming up with comparatively cheaper versions
1. Diversify into other types of games 2.Put cheaper items in its product portfolio Opportunity 3.Museums can be opened up
1.Other similar educational toy making companies 2.Outdoor games 3. Computer games Threats 4.Television
Competition
Competitors
1.Lego
2.Automoblox 3.VTech
doc_999866696.docx