Description
SWOT ANALYSIS OF EXELON CORPORATION
Exelon Corporation
Parent Company
Exelon Group
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Sustainable Advantage
USP
Largest competitive power generator in the U.S. STP
Segment
Retail customers, Industries, Government agencies etc
Target Group
States of the Mid-west, Mid-Atlantic, Texas and California in the U.S.
Leading Power Generator in the U.S. focused mainly on Nuclear Positioning Power SWOT Analysis
1. Has large installed capacity - approx 4 GW , and has 27000 employees and 6.5 million+ customers 2. Has a portfolio of Nuclear, Hydro, Solar, Wind, Geothermal and Thermal power plants 3. Financially sound with consistent revenue 4. Ranked as a top electric company by Fortune 500 and Ranked as #1 U.S. utility Strength 5. Strong employee base of approx 20,000
1. Legal issues :Emission issues - Paid a $ 0.6mn fine for emission issues in 2004, Security issues – paid $65000 fine in 2009 for lack of adequate security at its nuclear plants Weakness 2. Involved in an alleged political controversy
1.Increasing demand for power in the U.S. 2.Non-conventional sources of power 3.Expansion into Central and Latin America where there is a great Opportunity demand for power
1.Environmental Liabilities 2.Legals Restrictions on the use of Nuclear power Threats 3. Consolidation in the U.S. power sector Competition
1.Pacific Gas and Electric 2.South California Edison Competitors 3. Commonwealth Edison
doc_473593851.docx
SWOT ANALYSIS OF EXELON CORPORATION
Exelon Corporation
Parent Company
Exelon Group
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Sustainable Advantage
USP
Largest competitive power generator in the U.S. STP
Segment
Retail customers, Industries, Government agencies etc
Target Group
States of the Mid-west, Mid-Atlantic, Texas and California in the U.S.
Leading Power Generator in the U.S. focused mainly on Nuclear Positioning Power SWOT Analysis
1. Has large installed capacity - approx 4 GW , and has 27000 employees and 6.5 million+ customers 2. Has a portfolio of Nuclear, Hydro, Solar, Wind, Geothermal and Thermal power plants 3. Financially sound with consistent revenue 4. Ranked as a top electric company by Fortune 500 and Ranked as #1 U.S. utility Strength 5. Strong employee base of approx 20,000
1. Legal issues :Emission issues - Paid a $ 0.6mn fine for emission issues in 2004, Security issues – paid $65000 fine in 2009 for lack of adequate security at its nuclear plants Weakness 2. Involved in an alleged political controversy
1.Increasing demand for power in the U.S. 2.Non-conventional sources of power 3.Expansion into Central and Latin America where there is a great Opportunity demand for power
1.Environmental Liabilities 2.Legals Restrictions on the use of Nuclear power Threats 3. Consolidation in the U.S. power sector Competition
1.Pacific Gas and Electric 2.South California Edison Competitors 3. Commonwealth Edison
doc_473593851.docx