Description
SWOT ANALYSIS OF EXCALIBUR
Excalibur
Parent Company
Arvind Mills
Category
Apparels and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Jeans which are extremely comfortable and fashionable
USP
Stylish jeans for people with an adventurous attitude STP
Segment
People looking for attractive as well as durable designs
People who have a low to medium purchasing power and a fresh Target Group attitude
Positioning
Denims which are extremely stylish and give a perfect fit SWOT Analysis
1. The jeans are comfortable and also very soft after wearing 2. The brand has come from the stable of Arvind mills who are considered as the pioneers of Indian retail fashion 3. The supply chain network of the parent company can reach the clothes to any destination possible 4. Have managed to maintain their presence in a most of the cities in India Strength 5. Good brand visibility and distribution
1.They have concentrated on only a few segments like jeans and t shirts Weakness 2.Do not have presence in any other countries except for India
Opportunity
1.Global presence should be looked at by the brand 2.They offer very pocket friendly prices and have a handful of
talented designers 3. Online Retail is gaining huge importance in India
1. Other brands which have a better global presence 2.High end brands which are eating into their market showing higher quality to the consumers Threats 3.Consumer switching is on a rise Competition
1.Levis 2.Lee Competitors 3.Pepe Jeans
doc_992588846.docx
SWOT ANALYSIS OF EXCALIBUR
Excalibur
Parent Company
Arvind Mills
Category
Apparels and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Jeans which are extremely comfortable and fashionable
USP
Stylish jeans for people with an adventurous attitude STP
Segment
People looking for attractive as well as durable designs
People who have a low to medium purchasing power and a fresh Target Group attitude
Positioning
Denims which are extremely stylish and give a perfect fit SWOT Analysis
1. The jeans are comfortable and also very soft after wearing 2. The brand has come from the stable of Arvind mills who are considered as the pioneers of Indian retail fashion 3. The supply chain network of the parent company can reach the clothes to any destination possible 4. Have managed to maintain their presence in a most of the cities in India Strength 5. Good brand visibility and distribution
1.They have concentrated on only a few segments like jeans and t shirts Weakness 2.Do not have presence in any other countries except for India
Opportunity
1.Global presence should be looked at by the brand 2.They offer very pocket friendly prices and have a handful of
talented designers 3. Online Retail is gaining huge importance in India
1. Other brands which have a better global presence 2.High end brands which are eating into their market showing higher quality to the consumers Threats 3.Consumer switching is on a rise Competition
1.Levis 2.Lee Competitors 3.Pepe Jeans
doc_992588846.docx