Description
SWOT ANALYSIS OF EVRAZ GROUP

Evraz Group

Parent Company

Evraz plc

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Delivering today. Investing for tomorrow

A large vertically-integrated steel, mining and vanadium business with operations in the Russian Federation, Ukraine, Europe, USA, Canada USP and South Africa

STP

Segment

Steel, mining, vanadium

Target Group

Industries including automotive, railways, shipbuilding, construction

The lowest cost producer of crude steel in Russia and the CIS through Positioning exceptional efficiency and vertical integration

SWOT Analysis

1. Employs approximately 110,000 people 2. 15th largest steel producer in the world based on crude steel production of 16+ million tonnes 3. Largely self-sufficient in respect of its iron ore and coking coal requirements with the majority of its internal consumption covered by its mining operations 4. Diversified geographical presence Strength 5. Financial strong with good market presence

1. European steel demand began to weaken reducing the sales Weakness 2. Heavy Dependency on Russian and North American Markets

1. Explore opportunities to develop additional green field projects as they arise 2. Value Stream Analysis to map out processes and identify sources of waste, unevenness and overburdens contained within the process Opportunity 3. Mergers & Acquisitions to increase global presence

1. Global industry & Industry cyclicality 2. Changes in political environment Threats 3. Health, Safety and Environmental risks

Competition

1. ArcelorMittal 2. BHP Billiton Ltd Competitors 3. Gerdau Ameristeel corporation



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