Description
SWOT ANALYSIS OF EVERYDAY DAIRY WHITENER
Everyday Dairy Whitener
Parent Company
Nestle
Category
Food product
Sector
Food Products
Tagline/ Slogan
Tum mei hai kuch khaas ;Good Food Good Life
USP
White sweet milk powder
STP
Segment
People seeking artificial powdered milk
Target Group
Middle and old aged people in middle and upper class
Positioning
Replacement of milk
SWOT Analysis
1. Strong Nestle brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Innovative and unique product
1. Not good for diabetic patients Weakness 2.Food products have a limited shelf life
1.Tieups with corporate/hotels Opportunity 2.Different flavors
Threats
1.Threat from pure milk
2.Substitute milk sweeteners 3.Local sweet dish makers
Competition
Competitors
1. Amulya dairy whitener
doc_524280757.docx
SWOT ANALYSIS OF EVERYDAY DAIRY WHITENER
Everyday Dairy Whitener
Parent Company
Nestle
Category
Food product
Sector
Food Products
Tagline/ Slogan
Tum mei hai kuch khaas ;Good Food Good Life
USP
White sweet milk powder
STP
Segment
People seeking artificial powdered milk
Target Group
Middle and old aged people in middle and upper class
Positioning
Replacement of milk
SWOT Analysis
1. Strong Nestle brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Innovative and unique product
1. Not good for diabetic patients Weakness 2.Food products have a limited shelf life
1.Tieups with corporate/hotels Opportunity 2.Different flavors
Threats
1.Threat from pure milk
2.Substitute milk sweeteners 3.Local sweet dish makers
Competition
Competitors
1. Amulya dairy whitener
doc_524280757.docx