Description
SWOT ANALYSIS OF ETIHAD AIRWAYS
Etihad Airways
Parent Company
Government of Abu Dhabi
Category
International
Sector
Airlines
Tagline/ Slogan
From Abu Dhabi to the World
USP
Premium Airline, Upper Middle Class, Middle Class
STP
Segment
Passengers Preferring Comfort / reliability
Target Group
Corporates / Upper Middle Class / Middle Class
Positioning
Premium
SWOT
1. Strong Backing of Abu Dhabi Govt 2. Advantage of Being Present in Oil Rich Emirate 3. The airlines has over 5,000 flights per week 4. Over 55 countries are covered extensively across the world 5. Good branding and visibility, and it has actively sponsored many Strength events
1. Relying Heavily on International Onward Moving Traffic Weakness 2. Market share growth is restricted due to intense competition level
1. Brand New Fleet. Leverage this and also improve the customer confidence in the airline Opportunity 2. More global destinations
3. Tie-ups with airports to give premium facilities to passengers
1. Increasing Competition in Middle East market 2. Increasing costs of fuels 3. Changing Govt policies and international aviation rules and Threats regulations
Competition
Jet Airways Air India Qatar Airways
Competitors
doc_820977432.docx
SWOT ANALYSIS OF ETIHAD AIRWAYS
Etihad Airways
Parent Company
Government of Abu Dhabi
Category
International
Sector
Airlines
Tagline/ Slogan
From Abu Dhabi to the World
USP
Premium Airline, Upper Middle Class, Middle Class
STP
Segment
Passengers Preferring Comfort / reliability
Target Group
Corporates / Upper Middle Class / Middle Class
Positioning
Premium
SWOT
1. Strong Backing of Abu Dhabi Govt 2. Advantage of Being Present in Oil Rich Emirate 3. The airlines has over 5,000 flights per week 4. Over 55 countries are covered extensively across the world 5. Good branding and visibility, and it has actively sponsored many Strength events
1. Relying Heavily on International Onward Moving Traffic Weakness 2. Market share growth is restricted due to intense competition level
1. Brand New Fleet. Leverage this and also improve the customer confidence in the airline Opportunity 2. More global destinations
3. Tie-ups with airports to give premium facilities to passengers
1. Increasing Competition in Middle East market 2. Increasing costs of fuels 3. Changing Govt policies and international aviation rules and Threats regulations
Competition
Jet Airways Air India Qatar Airways
Competitors
doc_820977432.docx