Description
SWOT ANALYSIS OF ESSENZA DI WILLS
Essenza Di Wills
Parent Company
ITC
Category
Personal Care brands- Fragrances
Sector
FMCG
Tagline/ Slogan
Your Essence. Your Soul
Essenza Di Wills unites craftsmanship, passion and understanding of USP fine luxury STP
Segment
Premium – Personal care
Target Group
Upper class men and women
Crafted to encapsulate the essence of fine living through exclusive Positioning range of fine fragrances and personal care products SWOT Analysis
1. Exclusive range Inizio for Men and Women 2. Strong Brand Name of ITC 3. Captures and encapsulates quality and finest fragrances from across the globe 4. Added advantage as launched from successful Wills Lifestyle shops Strength 5. Excellent availability due to ITC’s strong distribution network
1. Limited market share due to presence of similar products in the market Weakness 2. Product is primarily limited to the urban areas
1. Increasing consumer base with time. Opportunity 2. Essenza Di Wills is in its growing stage.
1. Cut throat competition from international brands 2. People have a tendency to shift to other products, since so many Threats options are available. Competition
1.Calvin Klein 2.David off 3.Armani Competitors 4.Ferrari
doc_804813710.docx
SWOT ANALYSIS OF ESSENZA DI WILLS
Essenza Di Wills
Parent Company
ITC
Category
Personal Care brands- Fragrances
Sector
FMCG
Tagline/ Slogan
Your Essence. Your Soul
Essenza Di Wills unites craftsmanship, passion and understanding of USP fine luxury STP
Segment
Premium – Personal care
Target Group
Upper class men and women
Crafted to encapsulate the essence of fine living through exclusive Positioning range of fine fragrances and personal care products SWOT Analysis
1. Exclusive range Inizio for Men and Women 2. Strong Brand Name of ITC 3. Captures and encapsulates quality and finest fragrances from across the globe 4. Added advantage as launched from successful Wills Lifestyle shops Strength 5. Excellent availability due to ITC’s strong distribution network
1. Limited market share due to presence of similar products in the market Weakness 2. Product is primarily limited to the urban areas
1. Increasing consumer base with time. Opportunity 2. Essenza Di Wills is in its growing stage.
1. Cut throat competition from international brands 2. People have a tendency to shift to other products, since so many Threats options are available. Competition
1.Calvin Klein 2.David off 3.Armani Competitors 4.Ferrari
doc_804813710.docx