Description
SWOT ANALYSIS OF ESSEL WORLD AND WATER KINGDOM
EsselWorld and Water Kingdom Parent Company Category Sector Tagline/ Slogan USP Essel Group, Pan India ParyatanPvt. Ltd. Amusement Park/Theme Park Tourism& Hospitality “It’s Your World” The only full-fledged amusement park near Mumbai STP Segment Target Group Positioning Children, families, youth Families and youngsters living in and around Mumbai “ Island of Fun” SWOT Analysis 1. The parent company is a pioneer in the concept of amusement park in India. 2. Essel World is India’s largest amusement park and Water Kingdom is Asia’s largest theme water park. 3. The park is spread over a huge land mass of 64 acres and attracts thousands of visitors each day. 4. There are more than 30 rides along with other recreational options. 1. The park has limited global presence 2. The offerings are fewer compared to those of some of the other famous international parks. 1.This being the only full-fledged amusement park in Mumbai, has huge crowd-pulling potential. 2.The demographics of Mumbai suggest that there is a lot of
Strength
Weakness
Opportunity
young population in Mumbai who are the potential visitors. 3. With the introduction of group offers, annual passes and multivisit passes, the park can hope to increase its customer base. 1. The upcoming culture of visiting malls that have play areas can be a threat. 2.Since the frequency of innovations in offerings is very low, there is no incentive for second time visits. 3.The business is more seasonal in nature, there are more visitors during the holiday season, on other days there is a slack. Competition 1.Suraj Water Park, Mumbai 2.Ramoji Film City, Hyderabad 3.Kingdom of Dreams, India
Threats
Competitors
doc_789253793.docx
SWOT ANALYSIS OF ESSEL WORLD AND WATER KINGDOM
EsselWorld and Water Kingdom Parent Company Category Sector Tagline/ Slogan USP Essel Group, Pan India ParyatanPvt. Ltd. Amusement Park/Theme Park Tourism& Hospitality “It’s Your World” The only full-fledged amusement park near Mumbai STP Segment Target Group Positioning Children, families, youth Families and youngsters living in and around Mumbai “ Island of Fun” SWOT Analysis 1. The parent company is a pioneer in the concept of amusement park in India. 2. Essel World is India’s largest amusement park and Water Kingdom is Asia’s largest theme water park. 3. The park is spread over a huge land mass of 64 acres and attracts thousands of visitors each day. 4. There are more than 30 rides along with other recreational options. 1. The park has limited global presence 2. The offerings are fewer compared to those of some of the other famous international parks. 1.This being the only full-fledged amusement park in Mumbai, has huge crowd-pulling potential. 2.The demographics of Mumbai suggest that there is a lot of
Strength
Weakness
Opportunity
young population in Mumbai who are the potential visitors. 3. With the introduction of group offers, annual passes and multivisit passes, the park can hope to increase its customer base. 1. The upcoming culture of visiting malls that have play areas can be a threat. 2.Since the frequency of innovations in offerings is very low, there is no incentive for second time visits. 3.The business is more seasonal in nature, there are more visitors during the holiday season, on other days there is a slack. Competition 1.Suraj Water Park, Mumbai 2.Ramoji Film City, Hyderabad 3.Kingdom of Dreams, India
Threats
Competitors
doc_789253793.docx