Description
SWOT ANALYSIS OF ESPNCRICINFO
ESPNCricinfo
Parent Company
ESPN Inc
Category
Website- Sports- Cricket
Sector
Media and Entertainment
Tagline/ Slogan
The home of cricket
USP
Covers live ball by ball coverage of all the cricket matches
STP
Segment
Cricket enthusiasts
Internet users interested cricket as a sport and don’t have access to Target Group other modes to watch cricket
Positioning
Positioned as world’s leading cricket website
SWOT Analysis
1.Early market entrant in information about cricket and strong branding of ESPN 2. Live ball to ball to coverage along with the description 3. In depth information available about every one of the cricket players including international and domestic players, teams, records 4. Apart from online platform, also available on mobile and other handheld devices 5. ESPNcricinfo contains various news, columns, blogs, and fantasy Strength sports games reaching out to 20 million people every month
1.Being an online portal, the reach to masses is limited Weakness 2. Unable to penetrate markets lacking internet facilities
1. Expand capabilities to provide better user experience 2. Acquiring more partnerships with other websites for integration Opportunity 3.Attracting more users by integrating with mobile platforms
1.Malicious threats to the website leading to loss of information Threats 2. Improved functionalities by competitive sports portals
3. Newly emerging competitive sports portals
Competition
1. Livescores.cricket.com 2.Foxsports.com Competitors 3. cricketnirvana.com
doc_783762396.docx
SWOT ANALYSIS OF ESPNCRICINFO
ESPNCricinfo
Parent Company
ESPN Inc
Category
Website- Sports- Cricket
Sector
Media and Entertainment
Tagline/ Slogan
The home of cricket
USP
Covers live ball by ball coverage of all the cricket matches
STP
Segment
Cricket enthusiasts
Internet users interested cricket as a sport and don’t have access to Target Group other modes to watch cricket
Positioning
Positioned as world’s leading cricket website
SWOT Analysis
1.Early market entrant in information about cricket and strong branding of ESPN 2. Live ball to ball to coverage along with the description 3. In depth information available about every one of the cricket players including international and domestic players, teams, records 4. Apart from online platform, also available on mobile and other handheld devices 5. ESPNcricinfo contains various news, columns, blogs, and fantasy Strength sports games reaching out to 20 million people every month
1.Being an online portal, the reach to masses is limited Weakness 2. Unable to penetrate markets lacking internet facilities
1. Expand capabilities to provide better user experience 2. Acquiring more partnerships with other websites for integration Opportunity 3.Attracting more users by integrating with mobile platforms
1.Malicious threats to the website leading to loss of information Threats 2. Improved functionalities by competitive sports portals
3. Newly emerging competitive sports portals
Competition
1. Livescores.cricket.com 2.Foxsports.com Competitors 3. cricketnirvana.com
doc_783762396.docx