Description
SWOT ANALYSIS OF ESCORTS CONSTRUCTION EQUIPMENT LIMITED
ECEL Escorts Construction Equipment Ltd
Parent Company
Escorts Group India
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Tagline/ Slogan
Spearheading a leading role in infrastructure
Has been a prime mover on the industrial front introducing products USP and technologies and taking the country forward in key areas
STP
People and businesses who want equipments and services in Segment Construction & infrastructure projects
People or Business expecting innovative and value engineered Solutions Target Group for their money
Positioning
Pioneering advancement in the Construction industry
SWOT Analysis
1. A high brand recall value in India 2. All the company’s products are increasing their market share with every year 3. World’s top manufacturer of Pick and carry Hydraulic Crane 4. Strong backing of parent company brand 5. Wide range of equipment-Articulated Boom Crane, Tower Crane, Strength Crawler Crane , Wheel Loader , Motor Grader & Crane safety systems
1. Limited global presence as compared to international brands Weakness 2. Market share is lesser due to intense competition
1. Growing residential sector in Asia 2. The recent launch of a backhoe loader will bring in cash flows 3. JV’s with the Governments of some developing countries will Opportunity strengthen its global presence
Threats
1. The current economic slowdown in the developed countries could decrease its sales
2. Stiff competition from international players like Caterpillar, Komatsu etc.
Competition
1. JCB 2. Ingersoll-Rand Competitors 3. Caterpillar Inc.
doc_497430928.docx
SWOT ANALYSIS OF ESCORTS CONSTRUCTION EQUIPMENT LIMITED
ECEL Escorts Construction Equipment Ltd
Parent Company
Escorts Group India
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Tagline/ Slogan
Spearheading a leading role in infrastructure
Has been a prime mover on the industrial front introducing products USP and technologies and taking the country forward in key areas
STP
People and businesses who want equipments and services in Segment Construction & infrastructure projects
People or Business expecting innovative and value engineered Solutions Target Group for their money
Positioning
Pioneering advancement in the Construction industry
SWOT Analysis
1. A high brand recall value in India 2. All the company’s products are increasing their market share with every year 3. World’s top manufacturer of Pick and carry Hydraulic Crane 4. Strong backing of parent company brand 5. Wide range of equipment-Articulated Boom Crane, Tower Crane, Strength Crawler Crane , Wheel Loader , Motor Grader & Crane safety systems
1. Limited global presence as compared to international brands Weakness 2. Market share is lesser due to intense competition
1. Growing residential sector in Asia 2. The recent launch of a backhoe loader will bring in cash flows 3. JV’s with the Governments of some developing countries will Opportunity strengthen its global presence
Threats
1. The current economic slowdown in the developed countries could decrease its sales
2. Stiff competition from international players like Caterpillar, Komatsu etc.
Competition
1. JCB 2. Ingersoll-Rand Competitors 3. Caterpillar Inc.
doc_497430928.docx