Description
SWOT ANALYSIS OF EROS INTERNATIONAL
EROS International
Parent Company
EROS International
Category
Film production and Distribution and television syndication
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
High quality and high budgeted movies
STP
Segment
Segmenting based on geographic locations
Target Group
Across all segments in India and south Asian countries
Positioning
High and rich film base and very high budgeted movies
SWOT Analysis
1. Extensive content library of over 1900 films, plus another 700 films for which they digital rights only built up over three decades 2. Apart from the above films, the Group also has a slate of regional films in Marathi & Punjabi as well as Tamil films through its subsidiary Ayngaran and some smaller scale Hindi releases. 3. Distribution network allows tailoring of marketing arrangements for each local market. 4. Increased margins through self-distribution 5 internationally across all formats. 6. The group distribution network of over 50 countries 7. Strong online presence. 8. Business in home and digital media and In house VFX studio. 9.A selection of our Theatrical Partners such as PVR which help in cross Strength branding.
1.Conflict of interest between the big stars due to involvement of many stars Weakness 2. Non availability of exhibition centers
Opportunity
1.Cross branding initiatives for increasing revenues.
2. Due to availability of huge infra for post-production they can use it for projects outside the production house. 3. Merger or acquisition of exhibition to add the final component of film production house.
1.Competition for foreign players in both domestic and foreign markets. 2. Change in tastes of film viewing in the domestic markets. Threats 3. Film piracy
Competition
1. Red Chillies entertainment 2. Universal entertainment Competitors 3. UTV Motion
doc_122206346.docx
SWOT ANALYSIS OF EROS INTERNATIONAL
EROS International
Parent Company
EROS International
Category
Film production and Distribution and television syndication
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
High quality and high budgeted movies
STP
Segment
Segmenting based on geographic locations
Target Group
Across all segments in India and south Asian countries
Positioning
High and rich film base and very high budgeted movies
SWOT Analysis
1. Extensive content library of over 1900 films, plus another 700 films for which they digital rights only built up over three decades 2. Apart from the above films, the Group also has a slate of regional films in Marathi & Punjabi as well as Tamil films through its subsidiary Ayngaran and some smaller scale Hindi releases. 3. Distribution network allows tailoring of marketing arrangements for each local market. 4. Increased margins through self-distribution 5 internationally across all formats. 6. The group distribution network of over 50 countries 7. Strong online presence. 8. Business in home and digital media and In house VFX studio. 9.A selection of our Theatrical Partners such as PVR which help in cross Strength branding.
1.Conflict of interest between the big stars due to involvement of many stars Weakness 2. Non availability of exhibition centers
Opportunity
1.Cross branding initiatives for increasing revenues.
2. Due to availability of huge infra for post-production they can use it for projects outside the production house. 3. Merger or acquisition of exhibition to add the final component of film production house.
1.Competition for foreign players in both domestic and foreign markets. 2. Change in tastes of film viewing in the domestic markets. Threats 3. Film piracy
Competition
1. Red Chillies entertainment 2. Universal entertainment Competitors 3. UTV Motion
doc_122206346.docx