Description
SWOT ANALYSIS OF ERNST AND YOUNG
Ernst and Young
Parent Company
Ernst & Young
Category
Financial Services
Sector
Consulting
Tagline/ Slogan
Quality in everything we do
USP
They have expertise in audit and financial services. STP
Segment
All industries
Target Group
Fortune 500 companies and other big organisations
Positioning
A financial consulting firm providing quality solutions SWOT Analysis
1. It was ranked by Forbes magazine as the 8th largest private company in the United States 2. They have an extensive global reach covering over 140 countries 3. They were ranked No. 1 in the Forbes The Best Accounting Firms to Work For 4. Workforce consists of the best talent pool from across the world Strength 5. Over 150,000 employees form a formidable workforce
1. Strong competition from other major players means growth is slow 2. Companies setting up their own reasearch centres affecting Weakness business
1. They have immense opportunity in emerging economies 2. The more they spend on infrastructure the more clients they will Opportunity get
3. Companies continuously looking for consulting solutions
1. They have allegedly had many lawsuits filed against them e.g. they were involved in Lehman Brothers, they were also sued by Akai Holdings etc. 2. The global recession could affect its consulting business Threats 3. Fluctuating global currencies affects operations Competition
1. Deloitte 2. KPMG Competitors 3. Pricewaterhousecoopers
doc_130198547.docx
SWOT ANALYSIS OF ERNST AND YOUNG
Ernst and Young
Parent Company
Ernst & Young
Category
Financial Services
Sector
Consulting
Tagline/ Slogan
Quality in everything we do
USP
They have expertise in audit and financial services. STP
Segment
All industries
Target Group
Fortune 500 companies and other big organisations
Positioning
A financial consulting firm providing quality solutions SWOT Analysis
1. It was ranked by Forbes magazine as the 8th largest private company in the United States 2. They have an extensive global reach covering over 140 countries 3. They were ranked No. 1 in the Forbes The Best Accounting Firms to Work For 4. Workforce consists of the best talent pool from across the world Strength 5. Over 150,000 employees form a formidable workforce
1. Strong competition from other major players means growth is slow 2. Companies setting up their own reasearch centres affecting Weakness business
1. They have immense opportunity in emerging economies 2. The more they spend on infrastructure the more clients they will Opportunity get
3. Companies continuously looking for consulting solutions
1. They have allegedly had many lawsuits filed against them e.g. they were involved in Lehman Brothers, they were also sued by Akai Holdings etc. 2. The global recession could affect its consulting business Threats 3. Fluctuating global currencies affects operations Competition
1. Deloitte 2. KPMG Competitors 3. Pricewaterhousecoopers
doc_130198547.docx