Description
SWOT ANALYSIS OF ERICSSON
Ericsson
Parent Company
Ericsson Group
Category
Telecommunications Equipment
Sector
MobileProducts
Tagline/ Slogan
A world of communication
USP
A market, technology and operational leader with economies of scale
STP
Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication Segment technology
Telecom Companies, IT firms, Construction companies, Internet service Target Group providers
LM Ericsson (Ericsson) is a supplier of mobile systems Positioning providing total solutions for systems and applications
SWOT Analysis
1. Flexibility in providing and conducting business solutions 2. Mobile systems technology 3. Has been operating on economies of scale 4. Flexible and responsive organization 5. Global presence in over 180 countries 6. Strong R&D department Strength 7. Has over 100,000 employees in the organisation
1.Variability in operating results is a conern Weakness 2. Credit and other risk regarding customers
1.New emerging markets 2. Service application Opportunity 3. Network management services
1.Fast market changing 2. Technically complicated 3. Telecommunications environment 4. Highly competitive telecommunications market Threats 5. Limited protection of intellectual property rights
Competition
1.Siemens 2.Nokia Competitors 3.Motorola
doc_123739534.docx
SWOT ANALYSIS OF ERICSSON
Ericsson
Parent Company
Ericsson Group
Category
Telecommunications Equipment
Sector
MobileProducts
Tagline/ Slogan
A world of communication
USP
A market, technology and operational leader with economies of scale
STP
Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication Segment technology
Telecom Companies, IT firms, Construction companies, Internet service Target Group providers
LM Ericsson (Ericsson) is a supplier of mobile systems Positioning providing total solutions for systems and applications
SWOT Analysis
1. Flexibility in providing and conducting business solutions 2. Mobile systems technology 3. Has been operating on economies of scale 4. Flexible and responsive organization 5. Global presence in over 180 countries 6. Strong R&D department Strength 7. Has over 100,000 employees in the organisation
1.Variability in operating results is a conern Weakness 2. Credit and other risk regarding customers
1.New emerging markets 2. Service application Opportunity 3. Network management services
1.Fast market changing 2. Technically complicated 3. Telecommunications environment 4. Highly competitive telecommunications market Threats 5. Limited protection of intellectual property rights
Competition
1.Siemens 2.Nokia Competitors 3.Motorola
doc_123739534.docx