Description
SWOT ANALYSIS OF EQUITY RESIDENTIAL
Equity Residential
Parent Company
Equity Residential
Focuses on acquisition, development and management of multi-family Category residential properties
Sector
Real Estate Investment Trust
Tagline/ Slogan
A place people are proud to call home
USP
High quality and strong presence in US
STP
Segment
US Real estate
Target Group
High income consumers
Providing great lifestyles in places where people want to live, work and Positioning play
SWOT Analysis
1. National presence with a strong local management and expertise 2. Diverse portfolio of high quality assets 3. Largest publicly traded owner and operator of multi-family apartment complexes in the U.S 4. Shift in focus to coastal areas like New York and California has Strength isolated it from intense competition
1.Intricately tied to interest rate tides 2.Limited global presence 3.Factors driving the non-apartment, alternative housing market have a Weakness substantial impact on the company
1.Growth in population or employment rate 2.Focusing more on coastal areas and decreasing competition Opportunity 3.Geographical expansion
1.Changing interest rates 2.Rising unemployment 3.Falling housing prices which make customers opt for single family housing Threats 4. Heavily exposed to the risk of local economies of California, Texas
and Florida
Competition
1.Apartment Investment and Management Company 2.United Dominion Realty Trust Competitors 3.Camden Property Trust
doc_599833483.docx
SWOT ANALYSIS OF EQUITY RESIDENTIAL
Equity Residential
Parent Company
Equity Residential
Focuses on acquisition, development and management of multi-family Category residential properties
Sector
Real Estate Investment Trust
Tagline/ Slogan
A place people are proud to call home
USP
High quality and strong presence in US
STP
Segment
US Real estate
Target Group
High income consumers
Providing great lifestyles in places where people want to live, work and Positioning play
SWOT Analysis
1. National presence with a strong local management and expertise 2. Diverse portfolio of high quality assets 3. Largest publicly traded owner and operator of multi-family apartment complexes in the U.S 4. Shift in focus to coastal areas like New York and California has Strength isolated it from intense competition
1.Intricately tied to interest rate tides 2.Limited global presence 3.Factors driving the non-apartment, alternative housing market have a Weakness substantial impact on the company
1.Growth in population or employment rate 2.Focusing more on coastal areas and decreasing competition Opportunity 3.Geographical expansion
1.Changing interest rates 2.Rising unemployment 3.Falling housing prices which make customers opt for single family housing Threats 4. Heavily exposed to the risk of local economies of California, Texas
and Florida
Competition
1.Apartment Investment and Management Company 2.United Dominion Realty Trust Competitors 3.Camden Property Trust
doc_599833483.docx