Description
SWOT ANALYSIS OF ENTEX INDUSTRIES
Entex Industries
Parent Company
Entex (shut down)
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Games for the discriminating player
USP
One of the biggest names in electronic games manufacturing
STP
Segment
Toys and electronic games
Target Group
People who can afford expensive games
Positioning
High end and high quality gaming experience
SWOT Analysis
1. Premium quality gaming 2. 3-D gaming experience 3. Introduced cartridge based tabletop games Strength 4.Many games are highly sought after collector items
1.Extremely expensive 2.Product line is not well diversified Weakness 3.Could not cope up with the changing needs of the customer
1. Diversify into other types of games 2.Could have diversified into online gaming Opportunity 3.Museums can be opened up
1.Other similar toy making companies 2.Outdoor games 3. Computer games Threats 4.Television
Competition
Competitors
1.SEGA
2.Electronic Arts 3.MS X-box, Nintendo and other gaming console manufacturers
doc_522689829.docx
SWOT ANALYSIS OF ENTEX INDUSTRIES
Entex Industries
Parent Company
Entex (shut down)
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Games for the discriminating player
USP
One of the biggest names in electronic games manufacturing
STP
Segment
Toys and electronic games
Target Group
People who can afford expensive games
Positioning
High end and high quality gaming experience
SWOT Analysis
1. Premium quality gaming 2. 3-D gaming experience 3. Introduced cartridge based tabletop games Strength 4.Many games are highly sought after collector items
1.Extremely expensive 2.Product line is not well diversified Weakness 3.Could not cope up with the changing needs of the customer
1. Diversify into other types of games 2.Could have diversified into online gaming Opportunity 3.Museums can be opened up
1.Other similar toy making companies 2.Outdoor games 3. Computer games Threats 4.Television
Competition
Competitors
1.SEGA
2.Electronic Arts 3.MS X-box, Nintendo and other gaming console manufacturers
doc_522689829.docx