Description
SWOT ANALYSIS OF ENTERTAINMENT NETWORK INDIA LIMITED
Entertainment Network India Ltd
Parent Company
Times infotainment limited
Category
Radio broadcasting
Sector
Media and broadcasting
Tagline/ Slogan
It’s hot
USP
It's a dynamic medium, strong brand.
STP
Segment
Segmenting based on radio listeners age and taste
Across all segments who use radio as entertainment ,15 and 34 age Target Group group
Fun. Joy. Exuberance. High spirits. Energy. Verve. Sparkle. Vigour. Positioning Dynamism. Zing. Nothing less is expected of a youthful brand
SWOT Analysis
1. A huge market share and listener ship for Radio Mirchi 2. Most favored in car listening 3. Youth appeal by sponsoring events at colleges 4. Presence in 33 cities and 6 metros across nine languages 5. Cross promotion as it two more activities like experimental marketing and out house marketing 6. As per the Limca Book of Records the Kolkata Police Friendship Cup organized by Radio Mirchi in association with the Kolkata Police is The largest of its kind. More than 7000 players participated in the tournament. 7. Creative and innovative content and programming formats became for Mirchi the real differentiator over other radio stations Strength 8. 20 hour long programming
1. High commercial breaks causes irritation to customers Weakness 2. Decreasing users of radio is a potential concern
Opportunity
1.
Advent on internet radio and Wi-Fi radio.
2. Use of high frequency traffic updates for increasing listenership 3. Large chunk of retail revenue which can be diverted
1. Fragmented markets due to unorganized players 2. Emergence of new technology and media Threats 3. More competition means declining market share revenues
Competition
1. Big Fm Competitors 2. Radio City FM
doc_941390162.docx
SWOT ANALYSIS OF ENTERTAINMENT NETWORK INDIA LIMITED
Entertainment Network India Ltd
Parent Company
Times infotainment limited
Category
Radio broadcasting
Sector
Media and broadcasting
Tagline/ Slogan
It’s hot
USP
It's a dynamic medium, strong brand.
STP
Segment
Segmenting based on radio listeners age and taste
Across all segments who use radio as entertainment ,15 and 34 age Target Group group
Fun. Joy. Exuberance. High spirits. Energy. Verve. Sparkle. Vigour. Positioning Dynamism. Zing. Nothing less is expected of a youthful brand
SWOT Analysis
1. A huge market share and listener ship for Radio Mirchi 2. Most favored in car listening 3. Youth appeal by sponsoring events at colleges 4. Presence in 33 cities and 6 metros across nine languages 5. Cross promotion as it two more activities like experimental marketing and out house marketing 6. As per the Limca Book of Records the Kolkata Police Friendship Cup organized by Radio Mirchi in association with the Kolkata Police is The largest of its kind. More than 7000 players participated in the tournament. 7. Creative and innovative content and programming formats became for Mirchi the real differentiator over other radio stations Strength 8. 20 hour long programming
1. High commercial breaks causes irritation to customers Weakness 2. Decreasing users of radio is a potential concern
Opportunity
1.
Advent on internet radio and Wi-Fi radio.
2. Use of high frequency traffic updates for increasing listenership 3. Large chunk of retail revenue which can be diverted
1. Fragmented markets due to unorganized players 2. Emergence of new technology and media Threats 3. More competition means declining market share revenues
Competition
1. Big Fm Competitors 2. Radio City FM
doc_941390162.docx