Description
SWOT ANALYSIS OF ENTERGY
Entergy
Parent Company
Entergy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
The power of people
USP
Nation’s leading nuclear generators STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
An integrated energy company SWOT Analysis
1. Strong workforce of over 15,000 people 2. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity with Nuclear generation assets 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5.Nation’s leading nuclear generators 6. Delivers electricity to 2.8 million utility customers in US Strength 7. Vertically integrated business
1.Energy portfolio not well diversified as compared to competition Weakness 2. Geographically not well diversified
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. American Electric Power Company, Inc 2. CenterPoint Energy, Inc. Competitors 3. The Southern Company
doc_302826263.docx
SWOT ANALYSIS OF ENTERGY
Entergy
Parent Company
Entergy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
The power of people
USP
Nation’s leading nuclear generators STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
An integrated energy company SWOT Analysis
1. Strong workforce of over 15,000 people 2. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity with Nuclear generation assets 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5.Nation’s leading nuclear generators 6. Delivers electricity to 2.8 million utility customers in US Strength 7. Vertically integrated business
1.Energy portfolio not well diversified as compared to competition Weakness 2. Geographically not well diversified
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. American Electric Power Company, Inc 2. CenterPoint Energy, Inc. Competitors 3. The Southern Company
doc_302826263.docx