Description
SWOT ANALYSIS OF ENSCO TECHNOLOGIES

Ensco Technologies

Parent Company

Ensco plc

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

Innovation Starts Here

USP

World's 2nd largest oil and gas well drilling company

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

It provides solutions to challenges in the Oil services sector

SWOT Analysis

1. It is one of the largest oil and gas drilling company 2. It has newest ultra deepwater fleets having less average age 3. Huge geographical reach with presence in major offshore basins 4. Services & products offered for petroleum and natural gas exploration and production 5. Huge fleet consisting of over 40 premium jackup rigs and 8 ultra deepwater semisubmersible Strength 6. Strong emphasis on safety and reliability

1. Many of ENSCO rigs are located in Gulf of Mexico where the production is declining Weakness 2.Declining in jack up rig utilization causing a decline in revenue

Opportunity

1.The acquisition of Pride International opened access to Brazil and

West African markets. 2.Increasing natural gas market globally 3.More oil well discoveries 4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

1.Adoption of alternative fuel by people 2.Renewable energy development 3.Environmental hazards cause a backlash Threats 4.Economic instability and fluctuations worldwide

Competition

1. Transocean 2. Noble 3.Diamond Offshore Drilling Competitors 4. Rowan Companies



doc_904257494.docx
 

Attachments

Back
Top