Description
SWOT ANALYSIS OF ENO
Eno
Parent Company
GSK
Category
Healthcare
Sector
FMCG
Tagline/ Slogan
Kaam shuru sirf 6 seconds mein
Helps relieves the symptoms and discomfort caused by excess acidity USP such as indigestion, nausea and flatulence STP
Segment
Antacid medicine
Target Group
Middle and upper class
A range of antacid products that treat the symptoms of heartburn Positioning and gastric discomfort SWOT Analysis
1. Very well accepted in the market and enjoys the trust associated with GSK brand. 2. Strong brand recall worldwide. 3. Available in different flavor and pack formats, recently launched cola flavor with aggressive promotion. 4. Suitable for diabetes patients also due to low sugar content Strength 5. Good advertising and visibility through TVCs
1. No innovations and changes have been introduced in the brand. 2. Not recommended for people on a salt restricted diet Weakness 3. May not be suitable to some people with liver, kidney problems
Opportunity
1. With the kind of food habits developing and increased dependency
on fast food, people frequently suffer from indigestion and demand for such remedies would rise 2. The segment is characterised by a small number of players and low penetration. 3. The brand can target youth also since with the kind of stress and hectic lifestyles, they also suffer from such problems and can start using the product
1. People have started preferring Ayurvedic and natural medications for relief from daily gastrointestinal ailments. 2. Lot of competition in the market with people mostly relying on Threats doctor’s prescriptions. Competition
1. Kayam Churna Competitors 2. Digene
doc_547369034.docx
SWOT ANALYSIS OF ENO
Eno
Parent Company
GSK
Category
Healthcare
Sector
FMCG
Tagline/ Slogan
Kaam shuru sirf 6 seconds mein
Helps relieves the symptoms and discomfort caused by excess acidity USP such as indigestion, nausea and flatulence STP
Segment
Antacid medicine
Target Group
Middle and upper class
A range of antacid products that treat the symptoms of heartburn Positioning and gastric discomfort SWOT Analysis
1. Very well accepted in the market and enjoys the trust associated with GSK brand. 2. Strong brand recall worldwide. 3. Available in different flavor and pack formats, recently launched cola flavor with aggressive promotion. 4. Suitable for diabetes patients also due to low sugar content Strength 5. Good advertising and visibility through TVCs
1. No innovations and changes have been introduced in the brand. 2. Not recommended for people on a salt restricted diet Weakness 3. May not be suitable to some people with liver, kidney problems
Opportunity
1. With the kind of food habits developing and increased dependency
on fast food, people frequently suffer from indigestion and demand for such remedies would rise 2. The segment is characterised by a small number of players and low penetration. 3. The brand can target youth also since with the kind of stress and hectic lifestyles, they also suffer from such problems and can start using the product
1. People have started preferring Ayurvedic and natural medications for relief from daily gastrointestinal ailments. 2. Lot of competition in the market with people mostly relying on Threats doctor’s prescriptions. Competition
1. Kayam Churna Competitors 2. Digene
doc_547369034.docx