Description
SWOT ANALYSIS OF ENGLISH PREMIER LEAGUE
English Premier League
Parent Company
UEFA, FIFA
Category
Football League (England)
Sector
Sports and Entertainment
Tagline/ Slogan
Football, we know how you feel about it, because we feel the same
A highly competitive league which has followers across the world, a huge chunk of which comes from Asia, making the league the most USP profitable one
STP
Segment
Billions of football lovers across the world
Target Group
Football enthusiasts especially men in the age group 15-60
Positioning
The most competitive football league
SWOT Analysis
1. Best marketed football league across the world 2. Presence of global superstars in the various teams 3. Very few weak teams-resulting in a highly competitive league 4. Presence of some of the best managers and teams like Manchester United, Arsenal, Chelsea, Liverpool etc 5. The revenue sharing model among the 20 teams is a very good model, which prevents the top teams from dominating the league 6. Continuous excellent performance by its teams in the Champions League Strength 7. Most popular football league in Asia
1. The level of technical skills of the players is inferior to that of other comparable leagues like Spanish La Liga and German Bundesliga 2. Failure to retain superstars like David Beckham and Cristiano Ronaldo cause brand dilution Weakness 3. Lack of homegrown superstars in the league
1. Tap the growing markets in India and China by setting up Opportunity academies 2. Opportunity to leverage into its huge fan base through
merchandising
1. The growing popularity of the other Euopean leagues due to the presence of top stars and teams 2. The top 5-6 teams may decide to form a separate league so that they get to keep the major chunk of the revenue they generate 3. Big spending clubs may destroy the competitive structure of the league in the future by continuing to splash millions of dollars on Threats players
Competition
1.Spanish la Liga 2. Italian Seria A Competitors 3.German Bundesliga
doc_187709593.docx
SWOT ANALYSIS OF ENGLISH PREMIER LEAGUE
English Premier League
Parent Company
UEFA, FIFA
Category
Football League (England)
Sector
Sports and Entertainment
Tagline/ Slogan
Football, we know how you feel about it, because we feel the same
A highly competitive league which has followers across the world, a huge chunk of which comes from Asia, making the league the most USP profitable one
STP
Segment
Billions of football lovers across the world
Target Group
Football enthusiasts especially men in the age group 15-60
Positioning
The most competitive football league
SWOT Analysis
1. Best marketed football league across the world 2. Presence of global superstars in the various teams 3. Very few weak teams-resulting in a highly competitive league 4. Presence of some of the best managers and teams like Manchester United, Arsenal, Chelsea, Liverpool etc 5. The revenue sharing model among the 20 teams is a very good model, which prevents the top teams from dominating the league 6. Continuous excellent performance by its teams in the Champions League Strength 7. Most popular football league in Asia
1. The level of technical skills of the players is inferior to that of other comparable leagues like Spanish La Liga and German Bundesliga 2. Failure to retain superstars like David Beckham and Cristiano Ronaldo cause brand dilution Weakness 3. Lack of homegrown superstars in the league
1. Tap the growing markets in India and China by setting up Opportunity academies 2. Opportunity to leverage into its huge fan base through
merchandising
1. The growing popularity of the other Euopean leagues due to the presence of top stars and teams 2. The top 5-6 teams may decide to form a separate league so that they get to keep the major chunk of the revenue they generate 3. Big spending clubs may destroy the competitive structure of the league in the future by continuing to splash millions of dollars on Threats players
Competition
1.Spanish la Liga 2. Italian Seria A Competitors 3.German Bundesliga
doc_187709593.docx