Description
SWOT ANALYSIS OF ENERGIE
Energie
Parent company
Sixty spa
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Break conventions Make noise
The brand is known for its innovative designs and prints in casual Usp clothing STP
Men and women who like new designs, patterns and follow a fashion Segment of their own
Target group
Young urban men and women
Positioning
Fashion without limits and frontiers SWOT analysis
1. The brand has continuously grown and has been appreciated since 1989. 2. The brand is known for its denims with designs and cuts which have been innovative with artistic inspirations. 3. The brand has diversified into shoes and bags collections, beach wear and underwear lines andeyeglasses and shades. 4. The brand maintains an ecommerce website as well as a blog discussing fashion and trends. 5. The brand is a sub brand of a company Sixty which has other Strength successful brands like Miss Sixty, Killah, Murphy &Nye
1. Limited marketing internationally and less number of stores Weakness compared to industry leaders
2. High brand switching means brand loyalty is limited as lots of options for customers
1.The brand can promote itself by viral advertising and aggressive social media usage 2. More international presence through tie-ups Opportunity 3. Promotion and sponsorship to enhance brand presence
1.Similar designs available in other brands hence switching cost is less. 2. Local market poses a risk. Threats 3. Fluctuating market scenario affects sales Competition
1.Abercrombie & Fitch 2. Gap Competitors 3.Levis
doc_610452780.docx
SWOT ANALYSIS OF ENERGIE
Energie
Parent company
Sixty spa
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Break conventions Make noise
The brand is known for its innovative designs and prints in casual Usp clothing STP
Men and women who like new designs, patterns and follow a fashion Segment of their own
Target group
Young urban men and women
Positioning
Fashion without limits and frontiers SWOT analysis
1. The brand has continuously grown and has been appreciated since 1989. 2. The brand is known for its denims with designs and cuts which have been innovative with artistic inspirations. 3. The brand has diversified into shoes and bags collections, beach wear and underwear lines andeyeglasses and shades. 4. The brand maintains an ecommerce website as well as a blog discussing fashion and trends. 5. The brand is a sub brand of a company Sixty which has other Strength successful brands like Miss Sixty, Killah, Murphy &Nye
1. Limited marketing internationally and less number of stores Weakness compared to industry leaders
2. High brand switching means brand loyalty is limited as lots of options for customers
1.The brand can promote itself by viral advertising and aggressive social media usage 2. More international presence through tie-ups Opportunity 3. Promotion and sponsorship to enhance brand presence
1.Similar designs available in other brands hence switching cost is less. 2. Local market poses a risk. Threats 3. Fluctuating market scenario affects sales Competition
1.Abercrombie & Fitch 2. Gap Competitors 3.Levis
doc_610452780.docx