Description
SWOT ANALYSIS OF ENEL
Enel
Parent Company
Enel s.p.A
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Energy in tune with you
USP
Italy’s Largest Power company STP
Segment
Industries, Retail customers,Ports, Cities etc
All types of customers across Europe, North and South America and Africa – Largest player in Slovakia, Spain, leading player in Latin Target Group America
A diversified Energy Giant based in Europe focused on innovation to Positioning reduce emissions. SWOT Analysis
1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Geothermal, and Wind and has vertically integrated operations 2. Present in 40 countries spanning across 4 continents, having 75000 Employees worldwide – dominant market position and strong customer base 3. Very large power generation capacity nearly 100 GW and very sound financial capacity 4. Has focused on carbon free energy – nearly half of power generated is free from carbon emissions Strength 5. Has a strong employee force of nearly 80,000
Weakness
1.Focussed mainly in Europe –No presence in Asia and very less
presence in Africa. 2.Allegedly Involved in few legal proceedings
1.For a company of its size, it has ample scope in India, Africa, the Middle east etc 2. Growing demand for power in Italy and in Europe Opportunity 3. Govts supporting cleaner means of power
1.Increase in prices of Gas 2.Varying government policies in other countries (outside Europe) Threats 3.Eurozone crisis Competition
1.GDF Suez 2.ABB Competitors 3.E.ON
doc_109584443.docx
SWOT ANALYSIS OF ENEL
Enel
Parent Company
Enel s.p.A
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Energy in tune with you
USP
Italy’s Largest Power company STP
Segment
Industries, Retail customers,Ports, Cities etc
All types of customers across Europe, North and South America and Africa – Largest player in Slovakia, Spain, leading player in Latin Target Group America
A diversified Energy Giant based in Europe focused on innovation to Positioning reduce emissions. SWOT Analysis
1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Geothermal, and Wind and has vertically integrated operations 2. Present in 40 countries spanning across 4 continents, having 75000 Employees worldwide – dominant market position and strong customer base 3. Very large power generation capacity nearly 100 GW and very sound financial capacity 4. Has focused on carbon free energy – nearly half of power generated is free from carbon emissions Strength 5. Has a strong employee force of nearly 80,000
Weakness
1.Focussed mainly in Europe –No presence in Asia and very less
presence in Africa. 2.Allegedly Involved in few legal proceedings
1.For a company of its size, it has ample scope in India, Africa, the Middle east etc 2. Growing demand for power in Italy and in Europe Opportunity 3. Govts supporting cleaner means of power
1.Increase in prices of Gas 2.Varying government policies in other countries (outside Europe) Threats 3.Eurozone crisis Competition
1.GDF Suez 2.ABB Competitors 3.E.ON
doc_109584443.docx