Description
SWOT ANALYSIS OF EMPIRE RETAIL
Empire Retail
Parent Company
Empire Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Delivering the future
USP
International , modern shopping experience
STP
Segment
Supermarket
Target Group
Middle income households
Offering our customers everyday top quality products at the lowest Positioning possible price.
SWOT Analysis
1.One of Qatar fastest growing retail stores with multiple formats and retailing food, apparel, fashion, electronics, lifestyle products, house hold. 2. Offer an extensive range of over 1200 different products in its spacious stores- wide selection of dairy products, frozen foods, sausages, fresh meat and poultry, fruit and veg 3. Fully vertically integrated business model Strength 4. Strong brand image in areas of presence
1.Low brand recall outside Qatar 2.Increasing operating costs Weakness 3.Highly imitable business model
Opportunity
1. Expand the number of stores into other locations 2. Seek acquisitions and strategic partnerships to increase reach and
number of stores 3. Profitability growth through private label growth
1.Intensifying competition in organized retail 2.Low customer loyalty since they seek low prices Threats 3.Rising costs of fuel, labour and raw materials
Competition
1.Food Palace 2.LuLu Hypermarkets Competitors 3.Giant Stores
doc_855700879.docx
SWOT ANALYSIS OF EMPIRE RETAIL
Empire Retail
Parent Company
Empire Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Delivering the future
USP
International , modern shopping experience
STP
Segment
Supermarket
Target Group
Middle income households
Offering our customers everyday top quality products at the lowest Positioning possible price.
SWOT Analysis
1.One of Qatar fastest growing retail stores with multiple formats and retailing food, apparel, fashion, electronics, lifestyle products, house hold. 2. Offer an extensive range of over 1200 different products in its spacious stores- wide selection of dairy products, frozen foods, sausages, fresh meat and poultry, fruit and veg 3. Fully vertically integrated business model Strength 4. Strong brand image in areas of presence
1.Low brand recall outside Qatar 2.Increasing operating costs Weakness 3.Highly imitable business model
Opportunity
1. Expand the number of stores into other locations 2. Seek acquisitions and strategic partnerships to increase reach and
number of stores 3. Profitability growth through private label growth
1.Intensifying competition in organized retail 2.Low customer loyalty since they seek low prices Threats 3.Rising costs of fuel, labour and raw materials
Competition
1.Food Palace 2.LuLu Hypermarkets Competitors 3.Giant Stores
doc_855700879.docx