SWOT ANALYSIS OF EMOFORM

Description
SWOT ANALYSIS OF EMOFORM

Emoform

Parent Company

JL Morison

Category

Personal Care brands - Oral care

Sector

FMCG

Tagline/ Slogan

Colour your heart

USP

Takes care of inflamed gums and sensitive teeth STP

Segment

People facing gums and sensitive teeth problems

Target Group

Urban middle-class families

The multi-action toothpaste for Inflamed, Bleeding gums and Positioning Sensitive teeth SWOT Analysis

1. A highly differentiated product 2. Backed by strong scientific research and development 3. Strong customer reviews Strength 4. Less competition in sensitive teeth field

1.Restrictive advertising and brand presence as compared to competitors Weakness 2.Launched in limited cities and countries

1. Global exposure of brand would benefit sales Opportunity 2.Extend to mouth rinses and fresheners of Emoform

Threats

1.Less awareness of oral care issues 2.High loyalty of people towards other brands

3.Perfumed Deodorants used as substitute Competition

1.Sensodyne 2.Colgate sensitive Competitors 3.Beverly hills



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