Description
SWOT ANALYSIS OF EMIRATES
Emirates Parent Company Category Sector The Emirates Group International Airlines Be good to yourself, Fly Emirates; Fly Emirates. Keep Discovering Premium Airline, Upper Middle Class, Middle Class STP Segment Target Group Positioning Passengers Preferring Comfort / reliability Corporates / Upper Middle Class / Middle Class Premium Airline SWOT 1. Strong Backing of Dubai Govt 2. Advantage of Being Present in Oil Rich Emirate 3. Strong Hub in Dubai 4. Satisfied Customer and Preferred Airline of Customers 5. Has a strong workforce of over 50,000 employees Strength 6. With a tremendous reach covering 72 countries in 6 continents 1. Relying Heavily on International Onward Moving Traffic Weakness 2. Intense competition means limited market share growth and high cost of maintaining bench-mark standards 1. Brand New Fleet. Leverage this and also improve the customer confidence in the airline Opportunity 2. More international destinations which are popular amongst
Tagline/ Slogan USP
customers 1. Increasing Competition in Middle East Market 2. Increasing fuel costs Threats 3. Changing Govt policies and regulations Competition Jet Airways Air India Competitors Qatar Airways
doc_748577845.docx
SWOT ANALYSIS OF EMIRATES
Emirates Parent Company Category Sector The Emirates Group International Airlines Be good to yourself, Fly Emirates; Fly Emirates. Keep Discovering Premium Airline, Upper Middle Class, Middle Class STP Segment Target Group Positioning Passengers Preferring Comfort / reliability Corporates / Upper Middle Class / Middle Class Premium Airline SWOT 1. Strong Backing of Dubai Govt 2. Advantage of Being Present in Oil Rich Emirate 3. Strong Hub in Dubai 4. Satisfied Customer and Preferred Airline of Customers 5. Has a strong workforce of over 50,000 employees Strength 6. With a tremendous reach covering 72 countries in 6 continents 1. Relying Heavily on International Onward Moving Traffic Weakness 2. Intense competition means limited market share growth and high cost of maintaining bench-mark standards 1. Brand New Fleet. Leverage this and also improve the customer confidence in the airline Opportunity 2. More international destinations which are popular amongst
Tagline/ Slogan USP
customers 1. Increasing Competition in Middle East Market 2. Increasing fuel costs Threats 3. Changing Govt policies and regulations Competition Jet Airways Air India Competitors Qatar Airways
doc_748577845.docx