Description
SWOT ANALYSIS OF EMERSON ELECTRIC

Emerson Electric

Parent Company

Emerson Electric Co.

Category

Conglomerates

Sector

Diversified Technology

Tagline/ Slogan

Consider it solved

Emerson is where technology and engineering come together to USP create solutions for the benefit of our customers STP

Process management, network power, industrial automation, climate Segment technologies, and commercial and residential solutions

Process Industries, automation industries, Telecommunication Target Group companies, users of commercial and industrial refrigeration

Strong and trusted brand for technological advancement and cost Positioning effective solutions SWOT Analysis

1. Diversified product portfolio and balanced revenue stream 2. Strong penetration in variety of product lines 3. Strong brand equity and brand name 4. Strong R&D portfolio with 9,000 of engineering and development personnel worldwide 5. Almost a monopoly in Field Instruments segments and Asset Management System 6. Strong engineering capabilities with established a reputation around the world for technology innovation and industry leadership Strength 7. Operates through 235 manufacturing centers worldwide

1. Relatively High cost of R&D 2. Loss of revenue base due to rationalization of operations Weakness 3. High bargaining power of big customers

1. Increased focus on emerging markets 2. Expansion in Middle East and African regions 3. Growing process industries and lifecycle obsolescence in older Opportunity plants

1. Volatility in end-markets with fluctuating exchange rate and raising local manufaturers 2. Intense competition in fields like industrial automation, network power 3. Political and economic risks associated with international Threats production facilities Competition

1.ABB Ltd 2. Rockwell Automation 3. Siemens AG 4. Honeywell International 5. General electric Company 6. Hitachi Ltd. Competitors 7. Cooper Industries Ltd.



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