Description
SWOT ANALYSIS OF EMAMI HAIRLIFE
Emami Hairlife’
Parent Company
Emami
Category
Haircare
Sector
FMCG
Tagline/ Slogan
‘No Jhanjhat’
The first ready-to-use instant hair pack enriched with goodness of soya proteins, multivitamins and Keraherbs 11, it’s a perfect balance of rare herbs that dramatically vitalizes and strengthen your hair USP roots STP
Segment
Hair pack
Target Group
Young and middle aged women
Positioning
Total hair solution with herbal ingredients and convenient application SWOT Analysis
1. The company launched an ‘instant hair pack’ that promises beautiful healthy hair in 10 minutes. 2. The concept in itself has proved to be a differentiator for the brand, thus no immediate competition. 3. It is available in convenient sachets ready to use without any Strength hassles.
1. Despite its unique attributes, company has not been able to build high brand association and awareness 2. The positioning does not highlight the unique ingredients present Weakness and just focuses on the application aspect
1. First of a kind product would help company achieve high brand recall 2. Introduction of newer variants would help better penetration in both rural and urban markets 3. The company can look at tapping alternative channels of Opportunity distribution such as beauty parlors
1. With low awareness of the product, women still rely on homemade packs or beauty parlors for their needs. 2. With unique ingredients required, the climbing raw material costs Threats and sourcing might create difficulties Competition
Competitors
None
doc_635277580.docx
SWOT ANALYSIS OF EMAMI HAIRLIFE
Emami Hairlife’
Parent Company
Emami
Category
Haircare
Sector
FMCG
Tagline/ Slogan
‘No Jhanjhat’
The first ready-to-use instant hair pack enriched with goodness of soya proteins, multivitamins and Keraherbs 11, it’s a perfect balance of rare herbs that dramatically vitalizes and strengthen your hair USP roots STP
Segment
Hair pack
Target Group
Young and middle aged women
Positioning
Total hair solution with herbal ingredients and convenient application SWOT Analysis
1. The company launched an ‘instant hair pack’ that promises beautiful healthy hair in 10 minutes. 2. The concept in itself has proved to be a differentiator for the brand, thus no immediate competition. 3. It is available in convenient sachets ready to use without any Strength hassles.
1. Despite its unique attributes, company has not been able to build high brand association and awareness 2. The positioning does not highlight the unique ingredients present Weakness and just focuses on the application aspect
1. First of a kind product would help company achieve high brand recall 2. Introduction of newer variants would help better penetration in both rural and urban markets 3. The company can look at tapping alternative channels of Opportunity distribution such as beauty parlors
1. With low awareness of the product, women still rely on homemade packs or beauty parlors for their needs. 2. With unique ingredients required, the climbing raw material costs Threats and sourcing might create difficulties Competition
Competitors
None
doc_635277580.docx