Description
SWOT ANALYSIS OF EMAAR PROPERTIES
Emaar Properties
Parent Company
Emaar Group
Category
Global property developer and provider of premier lifestyles
Sector
Real Estate
Tagline/ Slogan
Quality lifestlye across the globe
USP
Innovative and high quality real estate development
STP
Several real estate markets spanning the Middle East, North Africa, Segment pan-Asia, Europe and North America
Target Group
High income group and business corporates
Creates value-added, master-planned communities that meet full Positioning spectrum of lifestyle needs
SWOT Analysis
1. Well diversified portfolio due to focused expansion and diversification strategy 2. Arab world’s biggest listed developer 3. Strong global presence with operations across 36 countries 4. Entered numerous joint ventures to expand its operations 5. Location advantage since Dubai is considered as one of the best Strength locations in the world for real estate investment
1.Vulnerable to risks of various local economies Weakness 2.New limits on loan might reduce demand and operational flexibility
1.Strong signs of recovery in the Dubai property sector 2.Investor Law would make investment more attractive in Dubai Opportunity 3. Expansion in new markets
1.Another property bubble 2.Fluctuating interest rates Threats 3.Global economic crisis
Competition
1.Majid Al Futtaim Group 2.Nakheel PJSC Company Competitors 3.Saudi Binladin Group
doc_677204629.docx
SWOT ANALYSIS OF EMAAR PROPERTIES
Emaar Properties
Parent Company
Emaar Group
Category
Global property developer and provider of premier lifestyles
Sector
Real Estate
Tagline/ Slogan
Quality lifestlye across the globe
USP
Innovative and high quality real estate development
STP
Several real estate markets spanning the Middle East, North Africa, Segment pan-Asia, Europe and North America
Target Group
High income group and business corporates
Creates value-added, master-planned communities that meet full Positioning spectrum of lifestyle needs
SWOT Analysis
1. Well diversified portfolio due to focused expansion and diversification strategy 2. Arab world’s biggest listed developer 3. Strong global presence with operations across 36 countries 4. Entered numerous joint ventures to expand its operations 5. Location advantage since Dubai is considered as one of the best Strength locations in the world for real estate investment
1.Vulnerable to risks of various local economies Weakness 2.New limits on loan might reduce demand and operational flexibility
1.Strong signs of recovery in the Dubai property sector 2.Investor Law would make investment more attractive in Dubai Opportunity 3. Expansion in new markets
1.Another property bubble 2.Fluctuating interest rates Threats 3.Global economic crisis
Competition
1.Majid Al Futtaim Group 2.Nakheel PJSC Company Competitors 3.Saudi Binladin Group
doc_677204629.docx